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Fragrance and personal care

Leading with emotional connection boosts female fragrance engagement metric

June 15, 2017

Angelina Jolie based Mon Guerlain on memories of her late mother. Image credit: Guerlain

 

By Staff reports

Female consumers in the United States are 35 percent more likely than their male counterparts to select a fragrance based on mood, causing an emotional tie to her preferred scent.

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  1. Dior confirms Jonathan Anderson as sole creative director
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  5. New marketing chief takes reins at Equinox
  6. Patek Philippe inaugurates San Francisco boutique
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