Research
September 26, 2014
Exterior rendering of the W Beijing
By Joe McCarthy
Global hotel brands often have a reputation that differs markedly across countries, reflecting the challenges inherent in scaling service, according to a new survey by the Luxury Institute.
{"ct":"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","iv":"7420a4b8fcbabaa74d0b24ae4bd9e8c4","s":"addaa6b235bc8053"}
Share your thoughts. Click here