Travel and hospitality
July 23, 2021
Over the last year, marketers in the hospitality sector have had to shift their strategies from growth to survival. Image credit: Leading Hotels of the World
By Nora Howe
A well-planned marketing strategy is critical for global organizations operating in a dynamic industry such as hospitality, where customer expectations are continuously evolving and the landscape grows more competitive.
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