Retail
April 19, 2017
Le Bon Marché's Attention aux gorilles
By Brielle Jaekel
LVMH-owned department store Le Bon Marché Rive Gauche is creating an urban jungle in its flagship, accompanied by an animated video, weaving a campaign story through a series of consumer interactions.
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","iv":"60ae13ceb43603681b66de970864019e","s":"cf536c459f02be70"}
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