Retail
February 25, 2019
Le Bon Marché's new concept for Geek Mais Chic. Image credit: Le Bon Marché
By Brielle Jaekel
Parisian department store Le Bon Marché is joining the throngs of luxury retailers transforming the physical space to go beyond simply showcasing products. But its focus on geek chic puts a new spin on the idea.
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","iv":"d5b70e10ee8deff2746c130fa01744a3","s":"8f649cefac858012"}
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