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Retail

Le Bon Marché gives technology a chic makeover in experiential campaign

February 25, 2019

Le Bon Marché's new concept for Geek Mais Chic. Image credit: Le Bon Marché

 

By Brielle Jaekel

Parisian department store Le Bon Marché is joining the throngs of luxury retailers transforming the physical space to go beyond simply showcasing products. But its focus on geek chic puts a new spin on the idea.

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  1. Luxury Unfiltered: Why brands must ditch the 4Ps of marketing in the midst of paradigm shifts
  2. Longines confirms appointment of new CEO
  3. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  4. The power of affiliate marketing for luxury brand growth in America
  5. Rolex Testimonees take center stage at French Open
  6. Vacheron Constantin, The Met select finalists of craft-focused residency
  7. Louis Vuitton captures creativity in latest high jewelry campaign
  8. Pop idol alliances key for beauty engagement in China: Gartner L2
  9. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  10. Dior confirms Jonathan Anderson as sole creative director
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