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Retail

Le Bon Marché gives technology a chic makeover in experiential campaign

February 25, 2019

Le Bon Marché's new concept for Geek Mais Chic. Image credit: Le Bon Marché

 

By Brielle Jaekel

Parisian department store Le Bon Marché is joining the throngs of luxury retailers transforming the physical space to go beyond simply showcasing products. But its focus on geek chic puts a new spin on the idea.

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  1. Luxury Unfiltered: How high-end brands lose their spark – and how they can get it back
  2. The future of successful luxury brand collaborations
  3. Cartier dominates secondary market as top luxury watch brand: Chrono24
  4. The Luxury Collection reopens iconic Madrid hotel
  5. Follow @LuxuryDaily for the latest in luxury news
  6. Hennessy, Loewe reimagine Paradis Carafe decanter
  7. Breitling revives watchmaker Gallet through acquisition
  8. Genesis names new US CMO
  9. How culturally-aware influencer trips can successfully launch luxury products
  10. Louis Vuitton presents 2025 Australian Grand Prix trophy trunk
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