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In-store

Lazare pushes retail locations via trunk shows, contest

October 11, 2012

 

By Tricia Carr

Diamond jeweler Lazare Kaplan Intl. is looking to drive millennial brides to its retailers through global trunk shows and a multichannel contest that coincides with its “You Just Know" rebranding campaign.

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  1. Audi propels Santa into the future with electric sleigh
  2. Balmain enlists virtual faces as brand spokesmodels
  3. IWC social snow globe stirs up winter memories
  4. Tiffany & Co. acquires historic Titanic timepiece at auction
  5. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  6. Diageo unlocks Fusion Partnership Lab applications
  7. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  8. Tiffany keeps it simple to attract interest in New York Times ad
  9. Rolex partners with Melbourne’s National Gallery of Victoria
  10. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
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