Media/publishing
October 13, 2021
Through a series of YouTube videos for its SS21 collection, Versace increased its media impact value by more than 500 percent. Image credit: Versace
By Nora Howe
In an evolving technological age, the fashion industry has quickly pivoted to meet digital expectations and engage consumers where they are: social channels.
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","iv":"fadd2cf3db1b8ea8c2e1ec27aae5067d","s":"3e2e993de4a58676"}
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