Media/publishing
October 13, 2021
Through a series of YouTube videos for its SS21 collection, Versace increased its media impact value by more than 500 percent. Image credit: Versace
By Nora Howe
In an evolving technological age, the fashion industry has quickly pivoted to meet digital expectations and engage consumers where they are: social channels.
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","iv":"f5049a03a29b9ef3c26ddf8d4ba1d5f7","s":"223e304496b79229"}
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