Media/publishing
October 13, 2021
Through a series of YouTube videos for its SS21 collection, Versace increased its media impact value by more than 500 percent. Image credit: Versace
By Nora Howe
In an evolving technological age, the fashion industry has quickly pivoted to meet digital expectations and engage consumers where they are: social channels.
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dPS2xQdeMiJewTTkE+Y5CVTbQf6in\/o7qtTinTTbQR9sZWdk10ksPoXnLhk+fMEAzlp\/HCM6nlGBFTRZYZvP96qooRygciWtQJyzPX5GXb+8O20r2nDNpJ8lYjPTEaw8kWLRTzC4fH7vNnrg4OKI+GzokOnkEKKy+j2POqJGrp9lPRfSeLGGDEo6VQYskByqizWRqzj4FSpcLvsqr4U2qZLKctjwmvnTfpb85QSOfgbJoOjuTyHNtAdrJMghxSqxs6CBbcH6AfemqHE15Re6Z3GRTfFShW1T6CF9pqul7USs9eh4Oo9Tutwj9U9pYWLmPhOD\/Da7+tNcBkIyFDQmGZGmVx31mwVIc2+6v6Fu5FAdF3YinolQcjJB9\/AIyCP3T3REtlVJ5tFtI+2qOV3AlIxW0r7e5cmRU1ggyt9LJUb2q6OV1o81jVHNctrEIW","iv":"d8a8b77d1532a7d95fdc510a9ab6de4c","s":"24a441f5ac4abf06"}
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