Marketing
July 28, 2021
TikTok is one of the fastest-growing apps in the world. Image credit: Getty
By Katie Tamola
With video-sharing platform TikTok, there appears to be something for everyone, and luxury brands would be remiss in neglecting to carve a space on the app for themselves.
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","iv":"97403763f30b2cbcdb40b765ace63fff","s":"b96fbf30f43d15d0"}
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