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Nov. 22, 2024
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Apparel and accessories

Latest Gucci campaign brings holiday gift guide to life

December 1, 2023

At the center of the initiative is a selection of curated endowment ideas for consumers’ loved ones. Image courtesy of Gucci/Anthony Seklaoui At the center of Gucci Gift is a curated selection of products for holiday. Image courtesy of Gucci

 

By Zach James

Italian fashion label Gucci is debuting its first festive marketing push under creative director Sabato De Sarno.

The Gucci Gift campaign sees the Italian designer balancing heritage codes with the modern touches he has managed to roll out during his first year in the position. Simplicity and minimalism take center stage, with understated allusions to the season of giving interspersed throughout.

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