Marketing
May 4, 2017
Ferragamo fall/winter 2016 ad campaign
By Sarah Jones
NEW YORK – Luxury brands’ decades or centuries of history act as a key selling point, but this heritage can also prove a challenge as they look to adapt a more modern strategy.
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