Marketing
May 4, 2017
Ferragamo fall/winter 2016 ad campaign
By Sarah Jones
NEW YORK – Luxury brands’ decades or centuries of history act as a key selling point, but this heritage can also prove a challenge as they look to adapt a more modern strategy.
{"ct":"vo3dkNB8hXzmmFt\/XYMC6Z1NXHW1qG4CgUsTsu+VK03465X82nAOJxq90kwMcNR4UfamDtaPG0NZNMcDBjlRLQDIAlV+9qOcbDHo8Ieuqefg4aanxVsajevO4zZKVO+9sp0d9CqH4A\/tzYYGigFWmVXsEBhFwyzezobYj0lI6DGjBbZVsXmmFNjOlz1+oZjF4gzXpl2dfMfvOgkDLR0sR5rUL95jLMmKOXCvyGXXTUHspwWrVZhE4LPsKy7+di5cbYml8ckcFYEgBvQ5tmim+6cLb2AFuFccDBPiPzM95O1ei+1\/EdgjS4xxKVllNSJ7IvLySi5DWYtm1\/scynH1jcbuDn80\/Ynve5Kq\/ELS4F9Kz1MaOqhgUCF6Bxex7goAd\/RovzCFaSZWO30kvFDs3aWrUbIStV3jnYWUb1\/YDHk8bJGdjCWXxiN3Ir30Axs6Eau9+A5qwlzUfoXh1XlH0bpmGHJz2KiYAWAIKMiZK9+COcUwY5S7xgaPIu6DOmFqka7IUvxcKs6wIxoHngibkWoNUM10fVI7sw4hlENxWQy6NPsceNUiCGgv3221aCtWJW6U0TagZaZ+g1TvcB40ByObLDVEe4wcQeGXdD60EqGwON\/Bgd1ju3fvJmRrZsI0oZM7iFnlsPKut\/kiqr8G\/fhBSOXFJIqhVbC0J8dYa4\/eB4iDoYqj2z8G\/iNcH2khOuewtpOGw9UtJscMkghcoHXSdNVqF0CeNr2kEiCzxbjUxRwzBSc2OumAPvi5C8th+ijH3vQtGACVPdjoGk6MCJBapWxIz+fLkyYiUe\/rQS7+3VwVJIK41VlZsGqMD66iiq1MqGzyPk0UiVfreP78RBjnjzGDeUYau9tPRkgd+w8PrPtRTZfT\/5Is3X4qxHvMPHytWGLtLbNmwJ1xQNCOj87azXFJ3C6ZizUc8blgWzyBQHGuRdxg4KQBYTQlruWuzH7iKVPP8ItoUFlBMZo0l6JY3IXS+Fw9WMMwGJZIX+5DHTHEiBOLcv0O3ROnG7bnWfkcD1EiL\/OGOy3Ap3MwMmNsfeu7qeGqRfACxMLa9kOGMI\/I7C\/iSN1a02OYwZOx3o9nIN7PVQMQgHD4RtpFFloyMDq9h1+55eFvPSme6dyNfecpoY2WsRc2FnlxWOo82YmmfNt07BtFZMCECVbxuwLkCvMU0zG+kn8qRK3DHIvSleORI6MXTHYWg30PohSCL80GWQobIJevgUhQULzKCSW9+ooTHurg7GXJPCDfskMnKP1Dc6z1tXvhBj+zmeO\/LMQ9hM5hRvH+9Rs+eSz76KFCmx122bG6atv5lR5F8pXusBWj\/QA5WtJ12VqJ7OzELh2YSrXXNZRnswFZcfQ00N8g+FWhriy5zOfUOtYATGNRTbT\/kY2ZVtRWVDNfop+TIv\/\/xmbGZJ5C+fHckSG9HSBJz+KEOKZC3y3pLfN+a48Vi20eqVaXD7lnbcAKBz\/Ucjfk\/nkI4A3eL9yPE\/eyfxd+VS1QBvJ+xA2Ckou+iKSJDnIgnjLY7cW3u8KqtOFJFuIiiAqXPORgO3qaO7eTKrqRdrMqwguXnCP4yc+VpmuLgg5FoDRi\/igSU0igAfgPY3y+CeIvRTKXFXjwhEx+XNbotnNh0x7P0v+Ly49Ocg9HJShPEq8\/Kx+Dj0xZkO2+mOt15qSprohjB\/4iY8k7ISoz\/jNxgxFR+tBAG83mXTwUF9w\/bZTOL5m\/DDEOnCV5j2\/Beu4zJetZgVjG5xOsCt79klH1gX03XP1CEI1FTgz3KL\/gmiQU65a6zTE+K1Fsw7gPYPBzrQ7iRobyLix42mNk0ZTRb78TxsPWciHfZC5cUc3ZprBqU0AZav504qUH9wKGF3HL++Z6REjES8Um1T+d55vMhz2Rbtb11No5r\/0CVtUfN7h7X9ibmKUKF7\/ZvU4qNLJZmagb1zHQytFZQVXN6J\/+zxqupMxLnL8AEugSnZSk2rGpy5Y4NfqztOvjuZjAKpDo+wxp2l2LJ+EuF3ZdOvYqFCXKsR7k8D5wvO0LnnwPvvivAj51qgUoDzkieE5C6EWKBRduyLNzneGsRiQd2OGfhNtVFP1zoN3hFxN1\/ygGgdcgK42fMnzSTwzqKZAvbL4jWeGuUa\/CilzTGQeJb+OcPrwbdz0TrqHGN2UfQH4BEuwtVIRNKTJjFjIIOP9PKWU\/V8Y9NWbGde7rfC2XwnPY2zuRA2CZAGcZDGAzro0EEAWGCGPBEjlXzUYivuHuty8qf2ruZVMKimKEsuYKoNrsnaMAvWVrXPlC2YpdO7UoADFf86GDWxJeMXGlLTYFZkpcwip1s\/m5eBmzzficxRRoLlzsMkG0M2dZmxZ7Fka8NTDHvh0W\/8ZjNRaK9gJTRdSUIqkRweAWMNg\/atLVIlFUfV6u\/PR+rT3wzgVofzFrzvBFwCdSBnCzK0CdezYpUytr03l1ujEorSgArmbwsLakcFBUw\/Vftz54fDkYW8D\/m5Bq5csW7\/vRdVESgBfKzl\/dV5HgTl+MVyp1AOHyL8SELhSKwyabtdpcSq9SjlYvy0oTHCa2Bxq\/slo5AUR2xGd8\/dmopQ6zW2CQtq5fUo4Uzkdgk\/DHDfBoEud89V6WBFS+G4fj8wXVmRCCp1rDjSlRW03YqqWHDG+97b6rxJjvazTrPWih8ZHrnKBVOaM9+zdkfImeFvLIdYK7esb7s5vp3ArhcWfe9VqYNR4EDZS6QpMAxF8FofmxcKwsgPxnzm+YIsUvGcRcebHS3w5vKt\/cMlbk3S58x8If+G+\/Vmx9x3g2HAPyDy\/wSQFIaFXMISUTeLdpFE316eqU\/ktV8JQeU+E9ClwnE78KIP5vBdMlHhMBrFRc+xgQrvTrTRH35zyVgwzISJSjIJLts0kfiB4VLaYNXq1rwBwDqW5QC3dL7J4KHIlnSMo\/vgcTI2VM01\/4eERUq4TURBgzSrXQFz0IPDWAtThdU+1yFIrAwtMFg1TfFNfcHAswpJ+MtFLCAiajepiamVsuUR74YU2UPWC+IDjVD5MKOFyAOLBwWzKYBVlgDQnfHwxHC8\/814sNBxMogDIetKBrwLimINHBzyboHUGSPak0rYW8Bq9Vc4wOdLSYeGicDc4eZAZMbIV81\/xu5PLd5avcQZTZMEY6Y76jW5l77jCMri5tm6k3urAafa\/be9gC9Xviq5ht2qgzZH2opFOd\/cI4b92PYnA2VFiMJw4TAz03oiI6oTr5Wq3rgrzH\/XbR+2rxKthmVXDm7v3AdSaU9lAEhgyTGH4\/m\/\/CET8ggW0K9OAmGqSUCEkBKMd3c8jU23Bz4QsYwAa292ESkxIDitRGX9Di7NSTq3kSvYdqwW6T4y6sIhSoDMUxDk+DOF1gVAeRzoD6ZY8rVgdR27SZ+XTX4hEW8R7fmHNc6u2WJz6tF5Lnbw8HspEHFWf0nFSkOIDhV2IiVav0s2ShLu6ndlD99rSD2H\/tpeelCXtAUGZe861qrfCjnEwt6NddEZ097p6KhsoxsKtKNr1xy0bKBs7B5\/7+znYV\/LMyFikPqoA12GrUm3qjkfdcAmDnD\/rFi6qrY6BFZTOlTKy8AmLqK4XIJLOcdrJPtEMkz045r3w\/KPcdrPyIbptRWMXenRPhBbg1RbDH1b9tCLg+gkucPwXTycbkTeIqDMRZc4TmrxTMCN3ceSdMWwRAvvvE\/QwcWRBh2qtbI+70e3QPtYFkHVyMuRPVLWwjztufnp6hwB8OhjqksaznP7zA7xv5wmRPJjbLzSeoIQb3ISRpFtDC4txtWIHD6qohona5xY4c1q2UCquijonPba4fNU4GSEXxmGU9\/K\/MCL5bCohwYdVEfg7tIWBTgQ+Pzj5AUEiDfy5NkdDNw\/v7drprsCvKL9Bo0q3jQF0XKmeuLmuNilPxs4tjPhSYggS4CT5gHdou9QMCHOoV6UVJ+qVac9n08O6aP7FoNbDkyyoCcsyCrwyL\/FcqF5zUo0cHGgwcHMcRDoFQly9JIQyAB5vSkOEEBOg+WwoB2\/34q2Edo3iTqjVf7FbGRDkdDn738RWSmEGZyRWYOYBZjB4eRkoXeXBDxI1Pp4ryQ8pyt+tMXwrycOg0jMevlbEpeuXZP42mZMf8u+xcgguQgWNx5HOb1LJWb+qh0kcFLMTABYJD6GLcGuFwDx+LIqyVhfxtrWVbJfL\/q7J2VZIFWcRxzbYsoIqq5L2ZVtvSZAh5P5kPc9\/WWrIRaIK8K+rcbxiiJ77jcq9+\/7qa2TIe0t4GqpT7rCginnsg2m5VyKke5NNv9XuUGkmKga72kHHRyhNKqPsIeCjbg4GiKU2Jajakgr7tLFk3qVWWh3EC3UBuXiLKWvOpq1ZECVQ9vHEXAdDvCSAdGEmsctys+dwI24\/WkgGqXxUC7F17htwsp1tXeyogUzxKnKkrywcZ4KsYMkiCRiIzgpojuEjsuRzIQP5bu0w+0hzVFe2aAEIGqF653ejieU5zY6gLU1n4CRE5px8Dvcq78Me9X5sqq80QtURH2XoWrRr36dmde4w9U015zFvcNh7ypQMCZMAy\/ZEdyq3e6AtoBBnnIelh8MeiaZMEs6CrmIkj0LX4M11pIOVmw4f0Z9JNOZMEB++ajHPRmYHVT7Qaxhn2pT29IDRA9LZ9s7KElcWBf0oA6NYYvqZmzu5h7ug9BEooU0y6+aMgrlbNRKsdJXsNM\/nmK8iDAFXH3uadynpjeBqrAdc2lG9aBp2iriATz8ENan+qfwubZG3\/brzb3ypwPr2XznCF5wsTOXM6n73xqUQY9XO+deu+EgOXJjE+f+mjBlgHAxcQfBAw\/KW2onxao44j9epBo5547pOcUIpkRf1mSgDfcR1XoHehM55Nm5TPBnV02UcsCs0RUux+2iyhpj+OXaCJEe69Arp59HDDrHbJKfL\/\/ecSU9mO3qzfrHmFgfERkHMReGTJypXyqpgNBEHmT3x+86Mtq2\/Alz3atv+tfJyurPq4XSfy4MnebaIT54suuGMHjWtb3HhtDKdHgLlrE2zyTI5Fx2JTVGG8A7oUC34UK1I5\/Rf46BE8AzFr16F6jcBg+lu5vaZ05Tz\/HMM44X3qQO0ZfrAedtEWYv0HvcxBSD4+nV\/Np4g8NgaMh9eDyM5r6LRn39ooUfhvJIlAb\/wB5xR5JIinCnobWSMK\/03TUJGTvVCns3QOU3RJr6Wygc8r0TcJo32JgGZbpaBPtE8rafNUR9tq2OnnfIPBB5d3BgwVq5gPWRVyh0IU3f38nPjmPIw6e4ir9zIDLzwAPkBYIk1ITOQQ3gXH08zKP0rWQv03LXsAsXTuVAe7+I1DLuKmt49Ahn1zRiM4lRXIykyVVnNi770ckcSL4eKY9UPRjvLYsC5O1ufCdliMtBQMAWovQhPagq\/V88qTVa2W7XmpEriHeeVSQ5REtqakiBVhiXzIbJmFbKcexfi1rUVH36\/Ac8yJdi\/qNTkwudFaqNNcCcld5YqZVj++htH8F13LHbIrEH4nlU1M7RJjTCYIijxBbd19gJjbaZcf\/LCRbWobSRFUt1Dobx9HuHIyHdcfpTPGgHtc274oq6LR4PCjUhfjCisqxnANvgCHL4Jc2QXnlVgeUQpwrLqnQ9dxXK2ybS+XAnfJsHKYBzFKyEzQUMQdfw\/Eq391bVrvq16KA5\/EHkhdE5fjNC5QKKRBmgvdsUZLvpop+hrrUrmiLdQm9CgMSzMlPCYPEXbTGAqAKlhmD5XaFnK\/+CqQLFSZU6s4h2Z9kteSpN+nJZt3yBuHBR8e+dycMNDaLvQ5T5rEYrQEOnyQT\/EjTq4v1VBoH8ccUvLgsKqANYGh42Che0TK7ctRgExGER0eS1FwVU7TUNBBv3A6FPYyvj+GuLvS8PCg4JCHT0WaB+mutMfmZjSktAF\/U4wkIGMNK\/h7qTG3KqLBJjiqF0gycttm6Q5nUFf7z8LPUAcYAsvvrZXib2fqzJsgel+qLhIBq2+JFZIhFzUUZp0kzCH0fHHlSeQWOdYTETgkn5XViOcbHGPP2pBa1QSAuCRaXFXIXyLAqQvE75FcZLzjYz9QsH64kIeENB933KdgOD0olc6L8TSQqWaUcLIDVKbjU+MqfeaGZ2miK9s\/IKNtB3cMUmplPbShOAfzGqX\/nznC8XCDhHbYs\/LWgNxWA7G7MyCa4BOVUoWUxYA5zKNBcVwG2ALiHl4f1C+3zdkJx2DWXLpBwoiJnftB7Qse8hs1lYxdRfeP7Y\/8esAzztaJPcLXwE2l5yEq48Zas1cxiohuPf9oodjyCwFOi9XcN\/akdcKh8W\/G8XNEkqEJXK+cxzwe7mq556+4Di\/biiw+hfJ6vglZL3W7B8kmaBr\/0wEDXxSgkQNsndV5ZRn5A9OumlsQJ5NjZMhU1BIpK7FlonT+VPIp6Jx5+3RqhruzWE67OOlRIt7rfrfTPgYzjCtI5kSFlpGWhoftG5ZiQmaNSJf7PitooQiNu9fV2i2tVAR5\/r4eD7gT1WPpu7odschaf3KVCCyimsPuAQUKKUUmMkPr1akwACyGi89u6rUKnvL7fEVQ7W+pvRIk4AMN\/yCc4ekxJgZMibm\/Oh81ICNeWA615kdnnZN763qpZ04i0cTEAsmvhEj0EbfzCYia9UGMNQCdSV0JAp6cA0a0YXit5egx7V7lgA4wSaRS4u7t33CBrcFfYb+a+H7\/p0VQpDd0Ou6l2q7zuQS6+SAvQKy0z\/mRPxm8XpZHAyuqUz6Us3UjuTI7cwom9eKrLlvGefYhaSxA6pDgbWh6Ezt4VbojCXzbhfhD0lBuS12o25AIMKI4j9BAoOU55VndLYcn7PU8DY5UyO66HDRgicM4rtE+w4V8+GfnB6aHPqqbl7JY0ZUIqrJZQcOE0upDJ+Ho7fK6iof6FLvv74eeTf+BDzDfx\/78h0ka8CVqMfCS54QjIsyrOvQokzxA1K3\/499t7gxQg\/wd9qG7he5RslcYAaRTJotJkZ3FbZuh+D8MbVAivgTSoGeLclkh794qDC\/9jZ+LRnO6kLVOu+D5LuUxHBTATvgdvUJ+7Um5fmnhVFSS1s53R27Y7T5l+DjVbl9dKOEqn\/49jxVsbUTryJ2wNEeK7zfz3kTdGW8ToJlPqnsy7Yo1\/AhbDpXqL4xsv5ZcEnd4L1pKpiHHnNeAeZoX1m1Nbn6C5Y0WKg7MDE02tfzIeIl5Wu67HeUtbso8Qzd0170vGQLyMj\/+07ZaStzyeUhboFXlSAB+YlpgwuLw0VT2BfWblx1WrjYNecRDO2gZ8PBU0pUqGSVOLD+N\/XD0zHNhJQwUouRGNDsxr0CVPU7sC6J6P1E1NxAd\/mFN2IZxbOvXuHQLWfx72od1zRQcf7ghs\/XbIORyOEdYSM4QGWCn4glZG3X56UQ7UxVkA0CDv4Cu++vzWjJq1JdnCYr7dTdYQGcR5vlsqxvHdy9afvZRgsPEXMRCRuIRq7UfXmKHknpDn6ZiASq07go\/m6Yfibq78KdC5XkUtOkAA6ydcfqbFdvV6SKbQTIJuiq34QQZyCqINt7WDkdAxUyeap80QqnxskFChaYRJf9Qa4MuRE7hxFpp92yfjNu401gmGeUcUsx4wqWy3Yr5iG8T7WlookNPAipRXPMMVdsFzi7GiBHlyqIosvz\/sH6y4y3hZp6cGCKthFoP\/hMJbXauAvcWepdnDDWE0h1QbYtrYdfmNl3roc7yv\/KUHNEu4OpshkiMLkc0\/zG3h4AGj5\/q4QsKzcNJNQf75cUd9XSSIW+JyzVKtK7c0p7GXzGDZU0NeN3InGX8OdwEC7yAAq4I4992Sck7aNbmIOZ\/JsG\/uxZ+YWv8fure2sCcoQav\/0hhcok6fsRDhezGbtfiluwC5QWyxs3wh8a\/5SURREH\/HYUt1CN\/S6ewDrzJ7SLcRc9P\/IQiWKopbbOV6E8OV03XdcSlNc1\/YwA4xBYUcPqUUi8UffsW8av57yg9cME8kVMEYLMJNUprrThVsncMSoWQ40W3dHMnJoJDskSgTPdQP9j1VnNpf4LAOOfTQaRjxSOSskpfF1VE7xJs0eXJnIVRxQfBhC1ApZ6+Yg7XG\/U3Itp3FjAfJPiEBPamICHhkzAnw2cmZhs\/4zl\/+1HGiNXPjM26xYGbgWvaFj5Ntk7Jjk9Hk2RrAluLOuo7Dmgn3PzLO\/ePyHQmZySRyStHA+E93DCLtQIl2HbjeAM1MTZHKyzmUoqsCiJGlmDOv\/Q1Dhi0ovtwoHPcqltOGTs6X7Mzcek0i6c6yGs+Rn6v0V42LQ6Kfh5SCIYmzHTBZ3q\/CDEN7cDy\/qXYgcjeOrUjVAYChJO8hJyYuwE\/VUa5xrj63lDG6B+5QnzfCLhjL9+rweWAlLz+DNDWEYogwvRkVOKWq7Gqa2nnvwtGHS9d562AqFyVYyaI1gnq53Dh+DVzrt0tuFoBL5LFmopjhTo\/lMVt5dOFxvYB2Fviu6L2NVcGJPuMKcrBvz4r44HVDm1mMZFXS7l40MofVn2PcFLW5HwS1p7majDrCaE+R0HKkRrKsbZRl6uvkJbllgo6JxCwQAz91IO8X6dtoaw3l5IxXtZnEkSv5ZgiPbARQSQlSMIUpdUbBtZKTxx6nwNnwGm\/z6klOyy9+BypPeSqmmJEBRa0IqA8ibE2PgHNCEmKPQ\/mUizJ8gg11zIVOIvjaHI0ns1Fq6aYNCNypsL28pUglXCu4XIXvzajpBaIzPd8mDofSK7xJr2RlfPyztENfFVrHfsMK+7VakFd4Qj8gsFz9RKQpDY1eKpzucKFJGuqfoKTEpXoXQ3HGNLg82f9lLJN7VvyZoyaLWETkMVBN4NssA24KwCA5snxYSiJltvpvgf7Gcb\/pZxogEN7KfCq6pPtD6hEBzVf7flAi34T+M6HjOYE4T5IFhyJT2YqMOu3poYthmO+lFdAPXMi+xL2u3aqGbnFmokb\/6XRzFMm7TleaEm88bHUw537jDi\/HWK1owsVqJsw7DkJCak1ds5Si8rxcS4Xt+VGq8pIXg6SNveHET8n8H+SN8kPYbaohu9ymMDKwC2d4F\/ankDQeFFOMLyUz\/eHMwv31b6V9n2WcHYLF30pj5Hcrl6f9Dl7wGfh07SK4y6T81ba9qwm8C3LM3lxDm\/WqpxbH5DjdduDhDL8D38GHqyD8Cu4U5G6KjiAG\/GfWXUP\/hH1MEpR8\/L7XyQdlOELIyGTzrjsafCH5++07hljdOTfBQOIiGK9AWRfHW4GCCDMh+C+nDAvc+6sbMmknex01OI\/KZxXPsAqAJ3cHkUHMgs3wWKGlvyg2g49VGfEMCCRnfbCJYdk1s24Q4SaJkzGpt+f\/TL+3L9JGfg0YntJUoxwil2MqvxlV\/ZiSeVmVctXeoWAYKXyCjyRpWrpW9wY2jBNw+AD\/B9ns1FjPch6qE9UHGHrZv9RllUkXQO\/hHoRq7j64JpUtZvRET2ADMe1Y1vrtXc2p9a1zApIw0I2kOKOqnFZSj8U2UEzSrMY4q4juLpjYrEsCLw\/TTBPaC6FSFQ33z7TKI2esS\/sGsDQRYHfVitBjNVnlMTK5qpDbQFBfufvn2Ct2+qB0AHgakKVR1F0RKrLJOU6pWR8ho+Gnva7i7vxEav1E6lhiY6a3TbO+WFwU7726Z2ddArUeuqj++7uCLVma9L307X1N\/D3JOUxkG1Zeq+xCPaWQtvqUtw6axt0ZzXqUpLNmipCPaNmcCD+h8a+xlnSaBsqQVKWwrNSPv3eZ+YTxcTzdW42NGHM\/BsdP0TwBjlSZ9VExIX3jh09+OZqvcI1DerXlkl+IXn0gbdsTI+sLg8YUK9KcvjWucQ5l82L+5CBSFFi\/MPlWzcAUBb5g+qR0NuaP9GhEjNS9w\/r5y8PV\/fHPiLSBD87QTxI","iv":"c59e2eda24527dde6ce46ea69058fbc9","s":"d4933a9bceb90af0"}
Share your thoughts. Click here