Marketing
May 4, 2017
Ferragamo fall/winter 2016 ad campaign
By Sarah Jones
NEW YORK – Luxury brands’ decades or centuries of history act as a key selling point, but this heritage can also prove a challenge as they look to adapt a more modern strategy.
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TbLK6SfVG\/cHEZ\/NFK6cc8YBnP6zvW4F0SUVFK+u9+UPrdUwCcaehYSyTHt5ScTF1n498cCqB2ZFhLdjRffSRj1pqkHnolpjcuQitPKC9yEu7KRDK9hDCjNBGms+WPCsREFepTl5xlgcgdrqMha65\/5qH\/AWXbaJrSNYiEkEN\/j99E\/YEVe8ni20DfidGR2mA7EnU6c9QLoF5zpHuxUYlLDjBYpNinezNScwC6sMcWIFKrE9yx6IqDmpRWOLKjOSrvFd63zG53iOoGQalbUj\/y1Y+XFozrYsMTuI3yH7ZEjXelGXFVc2vvmTOV3VMokTwHVLIPxRhQt8AGqCHwZ6WJPnZ7ADanGkjMcBhcsn\/e7\/heoNWd8SDC2akWm9BC6YdLKiEfmIoELJjG4ZmrU4t5kdn4zl8li8rzp0UhrO9dITlr5RxMetcqLJC3xCRfv6iFDOVPZRUrn5WEJoCI+HSKS\/FhX33B4TW2AOFXqiywnf9pCYyO2cldc7rhNRh9vE+8ezyBaC4s6XuG3SM\/wYOaN\/f5QBxtAUTfmagUOb6EgSPRM4JzCBlpRs175T7C4mqFgTDzt5BkMS\/D8DOFNuGQX1xVIkszRfv2IpYLCEoL849xIxoyyuaisS0U2qmX+WlscgBmxElsDXoRJ4gFZ7xzhGmKYzswTrUnH0xVm2L\/hNrwaeOwAHE2KwGhcFp9IKjnM6FOEo4ttoz+eWnSCs7MW1cTYqedNCoHmKuKBnGcevUjcUx+XwMOZ47NpkUZpC2RcFiBoIdK5czBfagKVOkY0A5KdUifa+bkJ1\/Wndnz\/YNgaivclWn3wGFI+UpbDNm7HaXMR1kArAat33uXm92qsDKHgJb7d86GxhKo4upR+8oNmrbRqyVn1e71TnFxCC1\/t9IYv5sxgUKh+flJs08O1P93ClOk+lS+xlmmYZGRvHrJlhEqsVSvqetiA9vXcIw2ZpKCWC\/WUkglUKhy269Svs2QncXyW7zPF781jxaBdeNhe9\/fWbai6\/WMoX3l7msPcVEcAAI5Ha1EcFZ\/nwPjCahZ4uWgeXDodwc11aF1D7+euOgLNi1Dtn\/ne9NDbsxdBm\/Ya2Ic6irrGOWK\/0GKum+h3Z8w+MqwphlZi1l4vNFvYPpN7rJsIbXwGkIjqzftKhJuODVq98VFEF4umLExHxYTN4T0Day+qF0Fk7pWu3+bebU4JybPQBnUH9utDX\/9dwYJFSHdO2F7nv2V0sNUl7bs9xSB\/hPNBeXZVt5QnYDNXbzrAN6yXOCHfxWwl\/gbMqJ2DkB8eaccmrH4r2N5ylY1k0SSzT0gbSUGbWBZgoPvhW7tOHfSTX1ydMg7y9Q3Pfd97BthRlk1JOO79d8jqnGma8Siv4oXMHRgObU0X2twQFc7uc\/SaubdpH7M81m4PflfxPKnYQyjUFBhCLsVaClLcF9HVgjTl5yNwVCroyPPRzLwniB3606nrI1Ee7t5GOEkoaQ4eCCqRWpcDVKKvd15DKLWcgDZa8gWN23sZnM8PtsM+3CD2wOqSh4IhYeSKpW5o+cxc5O6sHQqnF1Fm3zOjwwLBocN3GPhdJKc\/mAkEGHvQBG3ZqGi7XwBC7TVr90O9628XopPIJ+Dccu0evzroD2KtpWntBEzCQ\/LOgRNw\/GN5g5DXKrxkIhBcd0Vt89wFjRAi3of6vHs5peYDjT2LBZdE4F7\/VSYxy7MRgqtKVMOPRZz8x6z4nqQcBJcZbfGRNTgFgOsyatyzu+y5EtqetqWG7uDk0DPtZ2cyuPkeK6h3Jy+5wwzmwOr8cqhmVKv2\/msnRUcYNKtZ2v1+7ldGJQcWYpgkiBEFeAxupgeSwyHJE7p3Doz\/KqC93TSLczJlpRQo7H1UHKwSbyjitLRQjCnvyvdfb9vDKkpeVnzmyI9WPogqUymHMny8q8VdD9KPFH4BZQwTrIMAsRr4Ek2GXjimn6w5Awm6e8HbUJgY9ix5zeBm6GpU6VRLC3Ir08QOwkpzsfFV790FDlttYpWms3+Rew1zn5dnNVV3PpndgbacrVMSfkcIfMcIhBMqxfIR6a6tyO5elxFdSmV4UAAto9cygXPl6u4vPGKIFMiVmL39L+oh8\/9B8nOKOP86+KcNnc6Jyw+jCQ\/+6c0GVq+mw2b8dhygZjOYxuZMBrmlMCNWsu+ij1sOuao8PMdYJjwHG3\/oK4hNnVOWXh9MsDaj3cH1D8Bq+6+XIdw9EY5WlwdXqJO1brSy2lhNCmTnf4g\/oFk17zh6afxLDMyCBSdgwLAE+ZSpRFFngl0TlxwpCuQkYqO7QLIqH+1yHtrLYFz3ZnZgECq4I\/WTJnTqOYTXUhJ9hVFvAtyHam1YM6DT+sTqbN0IV05Yxa\/Biu5e2XuvF58t6rf6FhuNfk3QjWPQuAZCF4AfPFaGrlfzCIklNvfqOOBaXwtEhoA\/XjTin24RvLF0h7sBfrsQ+Udj45MMwdGLhZX4Y\/5eQTEzrE61NRUL7DEOXBJvHy75Yoch8GmDlV9EVXa4tITwtQorAYl9GWcRAKeVSO7MqWmAkRxkjmrh038V0AUrG0VNw9ubZNe627cVa5smNKX2sFM6+180A6p\/orm5mmq\/UOQsww9xTpxhwZo92Vk1kEP8oOqre3L1k1ygE0oXm+Vfir6b+uqAacC8tWbMNsNgNMC7WX+EunHPfr6f+h6HTpuzQfzo6juLiyPyAYOMKvAr5sRlpOJHfuAak69RsjlJRFs902XoUSWa75enJwE+alBm\/dkKdyWHdTzYWAFtgEtqd7bneGXIo2LaFKOBLgNuRGa3RiiwzGrkWRvmQyPV4OLFfKc\/aSsf\/G4MC+q6aUCuHZXg1+12EBrX\/VT7e\/U6DUbLidZrJicQCkAoJ6eX16XPAQI1ROAmLeJ0BeYZtBQ3JLpHeu2\/LgTcoITyLp3YG31FkCile8j9UypIyq\/UZ60sd5kJZhCv\/B5yManT7lSdc1o6y1C1sHamXFSWenB0l+wa7C9OXEOWwfZK5vKbjKYCp8J1HGn2aTWr9MTb+wE\/F0fR3mlQt4HAHSy9\/fc8C\/xs8Ftqh2z8KDNEknlWj0gEJyNFBqCwIePcPdJkKsF5nIltJlXQbLftx4ZlPPK4FyftxuCseo\/C7q+TaLvl6PQJDLKbzsarNIaWe9nSw1QR1Lr3RYtPKbfhix0yzeimrYJvxPPclVz+LuUO4pg866XbRnzUhmnWeAbOyZ7gEQoWJfdmN5Ihy4X\/00K1Cs\/bd5\/2azW6C0jUG0ZCCZnhJ4T50QCxHeJTEN6VG75jdfmS+xnRSGQto2I\/VPbTbKSK3gAN+Kudo3YzgoA4psmnux+Y3ZSlp1U1Yi5CV7NgUeeY3tbD7MMLO6Knl4QCnifPFkeBBgWvTYd7aJ0ik6z8HJ9i6ZvMNOt3o+ob6YmKzDrLN7BNvIjHVeJsdyzs+1y5SQhs\/kU\/4jJtcBQadkCnZSDCsNH6Z2tFdMwZwKKz29Mu3aYufnkP3XtyjjmNS\/apvTv5oYpD2apge8IC\/d49IYTTAmkPeDrV8Hb0bIo3qCwnrGKUAN6Q369J97EdTvWU6c4Kr+3DxUblhzaQwFtF1pZbAzga4x9HKILvLXPgfP7EQ85ZMN1BSnUlVdpbzQUFyfcQijT8i6QavOz7khgwVNxkpZ09n9L4lUfJpUYjjOWatfFZbHiMGJ+8yQDKuF65msG4wYQUdEzORaA644FYywybCKL3zjkBTPdKt2lJ7oG5uwWa8S0jSdkyXmHeUuGGn1vwnSIKO2Z77+IKbOsbmw2whvTwFSUcFA2QLjAOARqemHosOiXqPZsggodOPm4VJqMQak8lpEItlNl8nCDvd+qe0kXi0yZQP5OO8qZfp9FANHijFfiU5lAdO2Hf+LH7ex88kc4UJux\/q5TPqwS3uueXvIAWs\/KMlepIobPxAFkHT8loikn8x20kymaPRY4FPD8iVCwMLk1yU\/+D\/ynt8ZwgZQKg+uLSsbq6XnOhFTzDP0EV3V2OrJr\/t\/fNfAJfkCbC1uRF9THUyk0a7fEJq2FkzyD70kLWCR\/EeKqkh4VkksqOejs4SY2MBN0nAvkQx7P++mj+IxzFnTz8BYNcpw90GsVxJ\/x40C0VzNWkWsGoEgTbQtG49FFuvbHv7tA9Z77S733npGKLnQM4qXeU0Zh\/9qBbwxxei0nEt67g0Y1k6xWeZ379ENA1\/CoNauLX96W6ORyPxhHACgxE83TCv7ItpVXbHr9sjEgf1AY8zjTbBanEyIcD7Ss47kb8ol67GG\/kQYMYhHL58VvazhSLumAS9glgprjEtPxkEuyiQ5wpwkqtRAq+YgVTJE+9bsIb\/abW7h3TBMUDEA6SbV+MNWt1Zt6w3H1w3lcYIP4ngNUkbL\/sFxoLmRR4MTp6TzLFh2KmA4C9Fm6w64K\/krM\/\/ZN0mzs+NWsWxVRwMFWzjY9qTlFux\/KXunOX9LztZxDt\/49jpipOM5+lJDnfFUWsCxhBiQtZy9BUDL\/FS3OpB42zTlQvHW9l3iWIki5N4raFSh9s3yWK12TzW\/Y+SzaCLxMjmhNMQE5Mo9PH7HpQhj0q8H\/6rih3nzkbqsjaVvkE658qXAz8\/eOkP3Diei6iwCoD8xnHsB6LvrkhEQ8nIhHKo\/e\/OqQZyIQRqOg29KWMQUcCesKn9\/DZV7QFL5VKLjEfAsGVKKGJqxUzSovcQXGnD7dbJESbj1GwZklzSdQRLJDWtgGRSstUqYcOEdhX7uad92cDbmMuVU\/5YxxxLrMDRsx3LHN2B4+LtHiGsba932ji9WLXqYmJFQVkldpfWaM\/Xh4nk7u0O7I924c0YzHY\/UtAEpMZ9DaNlGDVHZkGKYmDYMxJ2z9qRMVgGg\/IH57sm+5UcGmdKFHshRyD48XiYUv7Tf9OtyUlWmhQAA1h6Zq4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