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In-store

Lanvin eyes aspirational consumers through fragrance offer

July 21, 2015

Lanvin promotion for Galeries Lafayette sale Lanvin promotion for Galeries Lafayette sale

 

By Staff reports

French fashion house Lanvin is traversing the streets of Paris to push its fragrance promotion at department store chain Galeries Lafayette.

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  1. Women now represent 13pc of global billionaire class: Altrata
  2. 2024: The challenge for luxury amid global and regulatory changes
  3. The future of successful luxury brand collaborations
  4. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  5. Dior goes for gold with flashy J'adore campaign
  6. Sharon Stone embodies Italian glamour in cinematic Dolce & Gabbana campaign
  7. Porsche-backed DesignCar app adds Bugatti, community voting for virtual car designs
  8. Clarifying luxury brand values and positioning for an evolving marketplace
  9. Luxury Unfiltered: The real reason luxury brands fail
  10. Altiant is 2020 Luxury Market Researcher of the Year
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