Internet
November 26, 2013
By Sarah Jones
French atelier Lanvin has entered ecommerce in China with help from the members-only Web site ShangPin, whose business model is an online mall.
{"ct":"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","iv":"a276251019cd754f679590b6cbb0a59e","s":"5a084ddf0f09a612"}
Share your thoughts. Click here
Great article, Sarah!
There is definitely a long list of cultural, regulatory and technical hurdles to overcome in order to effectively reach online shoppers in China. Local ecommerce platforms such as ShangPin and TMall can help retailers eliminate some of the barriers to entry into such a complex market. Not to mention the strict restrictions that the Chinese government has on web content and hosting within the Great Firewall.
Cheers,