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Dec. 24, 2024
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Automotive

Land Rover, Bear Grylls raise the stakes in product-testing mission

September 8, 2016

Land Rover's special Discovery prototype for Bear Grylls' stunt Land Rover's special Discovery prototype for Bear Grylls' stunt

 

By Brielle Jaekel

British automaker Jaguar Land Rover has enlisted the help of a famous adventurer to show off the convenience and easy-to-use features of its new vehicle release.

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  1. Bleu de Chanel dives deep with new campaign
  2. Diageo unlocks Fusion Partnership Lab applications
  3. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  4. BCG: Four trends driving the new age of luxury
  5. Cartier pushes collections via snow-themed mail catalog
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. Stuart Weitzman names Kim Kardashian as global ambassador
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. Bentley spotlights its drivers’ successes in film series
  10. Tiffany keeps it simple to attract interest in New York Times ad
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