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Television

Land Rover drives male awareness via narrative commercial

November 13, 2012

 

By Erin Shea

Land Rover North America is accelerating male interest for the 2013 Range Rover Evoque model via a short film titled “The Collector” that is showing off the brand’s history of luxury and capability.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  3. Wearables, AI at forefront of 2025’s digital trends: IMG
  4. Porsche Design boosts in-store traffic with Linkin Park collaboration
  5. Desirability, operational efficiency key to luxury brand growth: Accenture
  6. Global millionaire count to increase significantly by 2027: Agility
  7. Hugo Boss touts fall/winter menswear collection on Details via mobile ad
  8. Rolex partners with Melbourne’s National Gallery of Victoria
  9. Bentley launches unisex, sustainable scent
  10. Kering highlights sustainability at 39th annual Hyères Festival
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