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Dec. 22, 2024
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Land Rover claims 50pc engagement rate for The Daily iPad ad campaign

February 11, 2011

Land Rover courts iPad users with rich-media advertising

 

By Dan Butcher

Land Rover’s advertising campaign within News Corp.’s The Daily iPad application has surpassed 52,000 impressions, and one out of every two consumers who view the app engage with the luxury automaker’s ad.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mood of global millionaires in the pandemic-era
  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Desirability, operational efficiency key to luxury brand growth: Accenture
  6. The RealReal opens retail location in Houston
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. Quarterly sales down at Versace, Jimmy Choo
  10. MGallery Collection wins Grand Prize for luxury tourism
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