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Dec. 23, 2024
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Automotive

Land Rover brings Jaguars to Lyft’s fleet, suggesting luxury-ridesharing crossover

June 13, 2017

Land Rover's investment into Lyft also comes with partnered research on autonomous cars. Image credit: Bonhams

 

By Danny Parisi

Ridesharing app Lyft has just secured a huge investment from Land Rover to the tune of $25 million, suggesting that the relationship between luxury automotive brands and popular ridesharing services could expand.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Porsche Design boosts in-store traffic with Linkin Park collaboration
  3. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  4. Hugo Boss touts fall/winter menswear collection on Details via mobile ad
  5. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  6. Global millionaire count to increase significantly by 2027: Agility
  7. What to look for when buying your first luxury watch
  8. Desirability, operational efficiency key to luxury brand growth: Accenture
  9. Rolex partners with Melbourne’s National Gallery of Victoria
  10. Bentley launches unisex, sustainable scent
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