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Dec. 26, 2024
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Automotive

Land Rover attests to performance of electric vehicles in mountain-climbing stunt

February 13, 2018

The Range Rover Sport PHEV climbed the Dragon Road in China. Image credit: Land Rover

 

By Danny Parisi

British automaker Land Rover is rolling out a new campaign meant to emphasize the power and performance of some of its hybrid electric SUVs.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Rimowa takes animated approach to holiday ads
  9. All-electric Mercedes-Benz pushes 'Defining Class' campaign into modern era
  10. Tiffany keeps it simple to attract interest in New York Times ad
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