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Fragrance and personal care

Lancôme’s use of UGC sees 4pc lift in conversions

April 28, 2017

Lancôme's #MiracleOnTheMove campaign

 

By Brielle Jaekel

Beauty marketer Lancôme has been leveraging user-generated content to drive sales conversions in a more personal and realistic approach to marketing, which has gleaned significant results.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. The Ritz Carlton, Missoni launch beach club in Bali
  3. Baccarat pulls incoming CEO from Printemps
  4. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  5. Lexus logs 25 years of 'December to Remember'
  6. Audemars Piguet unveils collaboration with artist Kaws
  7. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  8. 2024: The challenge for luxury amid global and regulatory changes
  9. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  10. The future of successful luxury brand collaborations
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