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Nov. 25, 2024
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Fragrance and personal care

Lancôme x Bearbrick taps Lily Collins and livestream capabilities for limited edition collection

November 7, 2022

Lily x Lancome Bearbrick figurines have become a hot resale commodity. Now, Lancôme is getting in on the action – the rare release provides a strong contemporary use case for leveraging livestreaming. Image credit: Lancôme

 

By Amirah Keaton

L’Oreal-owned beauty brand Lancôme is toying with exclusivity, putting new faces to familiar products in an attempt to appeal to an array of audiences.

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  1. Leopard prints and luxury risks: What the SKIMS x Dolce & Gabbana collab says about fashion's future
  2. Carousel activations boost holiday campaign at Louis Vuitton
  3. Baccarat pulls incoming CEO from Printemps
  4. Luxury brands losing ground with younger audiences: Bain
  5. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  6. Bentley renovates countryside estate in Cheshire
  7. Follow @LuxuryDaily for the latest in luxury news
  8. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  9. Ferrari, Chivas Regal forge multiyear partnership
  10. The Ritz Carlton, Missoni launch beach club in Bali
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Leopard prints and luxury risks: What the SKIMS x Dolce & Gabbana collab says about fashion’s future
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