Fragrance and personal care
December 7, 2016
Lancôme's new mobile site takes ideas from apps
By Sarah Jones
Beauty marketer Lancôme is retooling its mobile Web site experience to more closely resemble a native application in a move to better engage its clientele.
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","iv":"553db45021f348530bb108f72fd0e552","s":"1905a58b7333d5d6"}
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