Fragrance and personal care
December 7, 2016
Lancôme's new mobile site takes ideas from apps
By Sarah Jones
Beauty marketer Lancôme is retooling its mobile Web site experience to more closely resemble a native application in a move to better engage its clientele.
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","iv":"10962d5e16129b82d98a544d831f20aa","s":"01038da53764e2ea"}
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