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Fragrance and personal care

Lancôme transitions app capabilities to mobile Web with revamped site

December 7, 2016

Lancôme's new mobile site takes ideas from apps Lancôme's new mobile site takes ideas from apps

 

By Sarah Jones

Beauty marketer Lancôme is retooling its mobile Web site experience to more closely resemble a native application in a move to better engage its clientele.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. ‘Copy Nothing’ campaign defines next era at Jaguar
  3. Jaeger-LeCoultre brings ‘Reverso Stories’ to New York
  4. Kering slots new CEOs in at Saint Laurent, Balenciaga
  5. Pomellato reveals exclusive residency at Bergdorf Goodman
  6. Dolce & Gabbana, Skims release limited-edition collection
  7. ‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
  8. Luxury brands losing ground with younger audiences: Bain
  9. Lexus logs 25 years of 'December to Remember'
  10. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury

Dolce & Gabbana, Skims release limited-edition collection
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