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Fragrance and personal care

Lancôme names 21-year-old content creator new global ambassador

January 13, 2023

Emma Chamberlain is Lancôme's newest global ambassador, signaling a shift in the prioritization of digital and a younger demographic. Image credit: Lancôme Emma Chamberlain is Lancôme's newest global ambassador, signaling a shift in the prioritization of digital and a younger demographic. Image credit: Lancôme

 

By Luxury Daily News Service

L’Oreal-owned beauty brand Lancôme is assigning popular Gen Z content creator Emma Chamberlain the role of international brand representative.

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Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner
Roche Bobois furnishes boutique resort in Turks and Caicos