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Fragrance and personal care

Lancôme latest muse captures a strong social audience

March 8, 2018

Lancôme looks to the Blonde Salad founder as its latest Muse. Image credit: @chiaraferragni

 

By Staff reports

Beauty marketer Lancôme is looking to a prolific force in social media for its inspiration in upcoming marketing opportunities.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Rimowa takes animated approach to holiday ads
  9. All-electric Mercedes-Benz pushes 'Defining Class' campaign into modern era
  10. Tiffany keeps it simple to attract interest in New York Times ad
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