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Internet

Lancôme flaunts rule-bending mascara through digital campaign

August 7, 2014

Instagram image for Lancôme's Grandiôse mascara Instagram image for Lancôme's Grandiôse mascara

 

By Sarah Jones

Beauty marketer Lancôme is hyping its new Grandiôse mascara with a social and digital campaign that highlights the “revolutionary” technical details of the first angled wand.

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  1. Luxury consumers trending toward goodness in purchases, values
  2. How luxury is the millennial’s unlikely weapon to fight social inequality
  3. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  4. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
  5. Leading with pedigree, Range Rover promotes plug-in SUV
  6. Balmain enlists virtual faces as brand spokesmodels
  7. How can luxury brands tap into the back-to-school season?
  8. What to look for when buying your first luxury watch
  9. Stuart Weitzman names Kim Kardashian as global ambassador
  10. 2024: The challenge for luxury amid global and regulatory changes
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