Luxury Daily
The authority in luxury news.
Nov. 19, 2024
  1. Luxury brands losing ground with younger audiences: Bain
  2. Dior welcomes first beauty boutique in North America
  3. Kering launches Generation Award X Jewelry to support sustainable design
  4. Gucci channels spirit of giving
  5. Christofle spotlights two centuries of innovation at Paris' Musée des Arts Décoratifs
  6. Diageo launches new division for luxury brands, experiences
  7. Trinity Investments acquires The Standard, London
  8. Culinary tourism market in APAC to grow to $6.2 trillion by 2033: Marriott
  9. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  10. Off the Cuff: A Q&A with Pomellato's Nathalie Diamantis
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Lancôme expands Albert Elbaz campaign with mobile Paris guide

August 5, 2013

 

By Jen King

Beauty maker Lancôme is expanding its Lancôme Show advertising campaign through a sponsored post and mobile advertisements on New York magazine’s The Cut as a way to maintain interest in the product line.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury brands losing ground with younger audiences: Bain
  2. Dior welcomes first beauty boutique in North America
  3. Kering launches Generation Award X Jewelry to support sustainable design
  4. Gucci channels spirit of giving
  5. Christofle spotlights two centuries of innovation at Paris' Musée des Arts Décoratifs
  6. Diageo launches new division for luxury brands, experiences
  7. Trinity Investments acquires The Standard, London
  8. Culinary tourism market in APAC to grow to $6.2 trillion by 2033: Marriott
  9. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  10. Off the Cuff: A Q&A with Pomellato's Nathalie Diamantis
VIDEOS
More Videos

MORE IN Mobile
Patek Philippe expands watch discovery through digital format
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Burberry expands shopping experience with AR tool
Nordstrom launches sports concept
As app spending grows, brands must understand platform preferences



RECENT ARTICLES
Follow @LuxuryDaily for the latest in luxury news
Dior welcomes first beauty boutique in North America
Trinity Investments acquires The Standard, London

Kering launches Generation Award X Jewelry to support sustainable design
Luxury brands losing ground with younger audiences: Bain
Gucci channels spirit of giving