Multichannel
April 29, 2014
Lancôme's Elite Rewards
By Jen King
Beauty marketer Lancôme introduced a multichannel loyalty program that encourages social engagement and purchases for rewards points.
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","iv":"12f6a3a59cd07b405135d85413dc96c7","s":"5e78de94e9391c34"}
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