Multichannel
December 2, 2010
By Rachel Lamb
Lancome and Aveda are the high-end beauty brands with the strongest digital marketing strategies thanks in large part to their focus on social media and video, according to a report by L2 Think Tank.
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","iv":"3d91254c1ed5a1cdfb6176d054dccfd0","s":"6d66e4648576187e"}
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