Multichannel
December 2, 2010
By Rachel Lamb
Lancome and Aveda are the high-end beauty brands with the strongest digital marketing strategies thanks in large part to their focus on social media and video, according to a report by L2 Think Tank.
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","iv":"d1abb3b3f43d370e37d1d48efa9ffdae","s":"6478bf6b69635bdb"}
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