Multichannel
December 2, 2010
By Rachel Lamb
Lancome and Aveda are the high-end beauty brands with the strongest digital marketing strategies thanks in large part to their focus on social media and video, according to a report by L2 Think Tank.
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","iv":"60c8c47976678a758492ea20791b952c","s":"89ec2456b3983bd0"}
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