Multichannel
December 2, 2010
By Rachel Lamb
Lancome and Aveda are the high-end beauty brands with the strongest digital marketing strategies thanks in large part to their focus on social media and video, according to a report by L2 Think Tank.
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","iv":"e23c125a3cb52864d301dad808fa3ac2","s":"a767eabda5db1f43"}
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