Multichannel
December 2, 2010
By Rachel Lamb
Lancome and Aveda are the high-end beauty brands with the strongest digital marketing strategies thanks in large part to their focus on social media and video, according to a report by L2 Think Tank.
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","iv":"209913707003d92d41849d64db2dbea5","s":"01a79f5b6f2746fe"}
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