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Lamborghini builds brand community through race live-streams

September 18, 2013

 

By Joe McCarthy

Italian automaker Lamborghini is targeting aspirational consumers and racing enthusiasts by live-streaming Sept. 21-22 the Lamborghini Blancpain Super Trofeo race at the Nürburgring racecourse in Germany.

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  1. BMW sets record with funds raised for education at playoff event
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  5. BMW models top luxury auto shopper poll, Tesla slides
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  8. Vera Wang sells IP to brand management firm WHP Global
  9. Orient Express lends locomotive to 'Mission: Impossible' crew
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