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In-store

Lalique propels lifestyle rebranding effort via new showrooms

March 7, 2013

 

By Erin Shea

Glassmaker Lalique is jump-starting a lifestyle-focused rebranding effort by featuring a luxury furniture, accessories and bed linen collection called Lalique Maison in new showrooms.

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  1. Women now represent 13pc of global billionaire class: Altrata
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  3. The future of successful luxury brand collaborations
  4. Dior goes for gold with flashy J'adore campaign
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. Sharon Stone embodies Italian glamour in cinematic Dolce & Gabbana campaign
  7. Porsche-backed DesignCar app adds Bugatti, community voting for virtual car designs
  8. Clarifying luxury brand values and positioning for an evolving marketplace
  9. Luxury Unfiltered: The real reason luxury brands fail
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