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Mobile

Lacoste exec shares brand’s hits and misses in mobile

July 7, 2010

 

By Rimma Kats

lacosteNEW YORK - A Lacoste executive outlined the brand’s mobile marketing hits and misses during the Luxury Interactive 2010 Conference.

The company’s first application, which launched in April 2009 did not have a lot of functionality, just video. This year Lacoste introduced a commerce-enabled application, which it finds is doing well in the mobile commerce space.

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