NEW YORK - A Lacoste executive outlined the brand’s mobile marketing hits and misses during the Luxury Interactive 2010 Conference.
The company’s first application, which launched in April 2009 did not have a lot of functionality, just video. This year Lacoste introduced a commerce-enabled application, which it finds is doing well in the mobile commerce space.
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","iv":"008eaa15cc497288d11332155f026b6f","s":"0b48373103f8a777"}