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La Mer uses personalized approach to promote anti-aging serum

January 22, 2014

 

By Jen King

Estée Lauder Cos.’ La Mer is promoting the 50 years of craftsmanship involved in the creation of its latest skincare serum with an interactive microsite highlighting the healing properties of the marketer’s Lifting Contour Serum.

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  1. The future of successful luxury brand collaborations
  2. Manolo Blahnik funds footwear design scholarship
  3. America now home to nearly 40pc of world's wealthy: Knight Frank
  4. Hästens celebrates World Sleep Day
  5. Four Seasons partners with Giorgio Armani to launch global tennis tournament series
  6. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  7. New Nobu residences, restaurant coming to the Netherlands
  8. Brands ‘could lose up to half of MIV’ if TikTok ban returns to US: Launchmetrics
  9. Dunhill connects with Focus Features for ‘Black Bag’
  10. Donatella Versace steps away from creative director role at Versace
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