Fragrance and personal care
July 20, 2016
Promotional image for La Mer's Made for Pinterest effort
By Jen King
Estée Lauder Cos.’ Crème de la Mer is digitally recreating the word-of-mouth phenomenon that made its products cult favorites through a co-branded campaign.
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","iv":"7f23b4b0d372d407ae0b2a0c0b70416e","s":"74d4e28288d6d807"}
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