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Fragrance and personal care

La Mer pairs with Pinterest for summer skincare exclusives

July 20, 2016

Promotional image for La Mer's Made for Pinterest effort Promotional image for La Mer's Made for Pinterest effort

 

By Jen King

Estée Lauder Cos.’ Crème de la Mer is digitally recreating the word-of-mouth phenomenon that made its products cult favorites through a co-branded campaign.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. ‘Copy Nothing’ campaign defines next era at Jaguar
  3. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  4. Women now represent 13pc of global billionaire class: Altrata
  5. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  6. Audemars Piguet unveils collaboration with artist Kaws
  7. Ambassador-led storytelling carries holiday campaign from Boucheron
  8. Mytheresa releases quarterly results, reaches record high AOV
  9. Dolce & Gabbana, Skims release limited-edition collection
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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Mytheresa releases quarterly results, reaches record high AOV
Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
Audemars Piguet unveils collaboration with artist Kaws