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Nov. 21, 2024
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Fragrance and personal care

La Mer appoints first male brand ambassador

April 25, 2024

Mr. Chou joins a global roster of representatives, including other names familiar to Eastern audiences. Image credit: La Mer Taiwanese singer and musician Jay Chou promotes La Mer's anti-aging Treatment Lotion and Hydrating Infused Emulsion. Image credit: La Mer

 

By Luxury Daily News Service

Estée Lauder Cos.’s La Mer is giving Taiwanese singer and musician Jay Chou a new gig.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Women now represent 13pc of global billionaire class: Altrata
  3. ‘Copy Nothing’ campaign defines next era at Jaguar
  4. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  7. Audemars Piguet unveils collaboration with artist Kaws
  8. Mytheresa releases quarterly results, reaches record high AOV
  9. Dolce & Gabbana, Skims release limited-edition collection
  10. Pomellato reveals exclusive residency at Bergdorf Goodman
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Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
Mytheresa releases quarterly results, reaches record high AOV