Marketers including Michael Kors, IWC, Swarovski, Bulgari, Christian Dior, Oscar de la Renta and Tiffany & Co. rounded out the top 20 in the 2012 L2 Think Tank Facebook IQ study due to their innovation, invitation of two-way dialogue and cross-channel incorporation of social media.
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QlOlN5G7NdTieqXxzyxhvR+uA6bESVrummr3T9L4KGapwOsNDoyFmH07Sqt+e6S20zUJgCJCx9NB3kGU87GzbWyxdQxAlP6a1d2l66ED8kkXQJHnZEYL4ic\/Oxctpz62R2SYAIDFattRevy6dx6yP5bs2MHZYIRx74QH1gzPjwwgyejjQT9iHgHX29ZqFNpAbA+PmKDhCSTT+81UdAoeTD9L23ZS0ewkj+cQG3h4hNpsVgUgT8s5+17F+Wj435eJKvS\/lW2ZKDp8wAewQXSrF+KziYWWKK1b1NRQa+pGoU+JK50y4LOn+Aj7W8ech9c72PhR\/EO79HmKjZbbi8jS\/29TijLVI\/8PL9vheZOYEoJx8fR5KYeP2doks4vzlm2Ekz9OcsEkzXxoEGsk3ydwlWqWq0RgAuofF3hyh1fHKpWOBGbCyiIqPDHL6EHwlaJkdK2YQ0IqFiDhgFLNsEkA1gWxV9xFzlL7uBOQOz5qf6\/JEjOvqwRJeaPioVmFdvrk5kM\/JPlolulu43k3kdfVnlKc4POIHPapSnU9q+RG+gNKonGKcxIhQ7BBVqs006Jm3+yHrwaHkoAbo30UFrgtS+ifgvnjlGdURp6Vt9vrT7gdMBSjlHrqGaeTYC5iZRwCM01WfOtK4F7e55OBeMQOz9ZxIxLaNe6pzFco\/EBsye6E0bDsh6oES9GW7+8esh6rWv1JQSQXHSISajWwJcXeuFz0euto8a8xa1mYopkRK4efRh2MocO6SnSfnqaRBKv65rTBfL+J0R1M2MRx6ASIh6H4aQDwqgwzSa1h\/XO4jHGndD0BSCgU9WzN2p5x7+aPvbchDneXw7hUU95ARWM\/PHW5tzdETAngNG1hQINpH0QLATOOUocG7CHLGTeULNs9wAqYzr0MxnYHg9KWXIN5kdW858E1Dn5Uift4hg\/Ryt2fy4DeirYsZLWw+WXKOwdox6EIL9mkVkBEqlf5siFql2HfgzbTtIzKQzh2WAqgEQJFL0ROuUwiHmGP8GgLSO0NPWtfjeAcPRrtFFSPETM2d4GcCkzxOsAg9vCUxPsVK+s29c626IQricUTjV6HqfM34avH4uiE7YVdrR2dl3zoUZL1OiCrBnPESoXkznyAsmy5Kd+lH\/Q5U1SSwfsDAlwQ\/bLUdz6b8a6Ec7aLbaf+euKisT1YcDqd5LGX73rtRD6N3WyRscuxUKiIdqVJ1gE6QXo41LIMjiNmQVS0Y2X\/sqag06Cr9xLTeS59KXqGgzaCP+pBlYunCyv8G9hNlHMNUyJZ\/y8Ef9Oy6JpXf8TQ4+ass2SP9lMgNQMaRSObEHy4iE2LP7LncYfnz29p6xney+xd7CpjuWNEANjUYYX6a0ka5Eqpwo9v79hwzNuMWfao6ZrapJ3PJUdQPNTGi3oo\/iVKKaamjJ+kditC5FpXray+PialAoEnGBoyz\/JBn3iKn1OIspZwRMnzaNTybs1vqdc1PWRdVRTHI6OvvDTAtL3ihaF9sDSoD6ZkEoxLNzc7z63GbprSip2q3ZIrkeb+DHU+2vn8EYnfUwxOzf7\/Bzr2JzQkfDn6h6DIii6xxD56ecC4kBUkJcrVzjGZon1IHVNRv3kCoJurrOl6bL+dgTEsUWY6mqodCNLrUL8NJb2RNQs+s8BzqLxNUdVg2c+Ax19BXGVm8ccHsRISXLvC85m8ydYp0ViaK4VKDkZ\/39H12rckxlL1F1f+G0aaSU0hXsgTbMoKXQe4DCumAvByv2b1AnMNj1ptu84Wz3m\/y6JjLDMUutH5eO2S\/QS5bzcjeGI6VHUHP49QX6UxUq8+xuvN+cIoChQaj+PN1jKa2\/mOrs7FNSkC++6KwRJpPGDpNt+YFfviT6G435A1vRMcLt5zyZf8ddOMJZv5QVpFUJbK5ITP93sRJrW3h9ipl5de9SC3mm44vmI4fl5Xx5SCEeQG2GNLxBYEojHoKP1jsN09EshjZrRvlDe22MtB3gCOXiCeBBDZda4XxYft1cMfqhqEk5TvMu\/LPBdOfYhQ9UmpXULfnaWGZqptzMPhxYFbDTea1aU8mrmMcfHFlKMhcaks+D8Dhz9ZAF+UppycsQylJzko8qEUW6gvrGJQa6xxn9WXBMAYXRoa6xj6qk\/e6NkspJSmuTlSgAb7ZGI\/Meu0PhFC+BHOkmjV4TKfcByEIFM\/ZnCm8TnfwlmIM61OKzvhq0SqMYVJfQTtQeODPYYcWLpP73+pkjam9loLm\/Cz5YAYRkgY9XYIlRaTNeA70WVYdvJhiT8XzvdR03QF1ylyc1p3HCMIRtQIFjowPqbi\/l2OMrfr\/fWoLXRSO0NSDz5DK84cKg9Ss2y5U410fIQ9GNNg1dgCs9tRQ4qPZu5U8OCi1U8eW1z5e4hH3GL3F\/1Wk+qX+YEzlFgqAusXZNet\/To10UsZo0zcIpvboGqsALNljIoQrEh0gC7Z8+d+3M8nSxiqlgNOCWf+lSMydhGtlXaJNTv8Ua\/qkk0WhYoXWboS8z4\/5qR3x6WJry4WOpqv1suk0Y6uc9AxL88+O2KFw7wJJZkFrKzj\/TvK+dVISVYLRqBIpO8UqiVB1F6wzj+BD0LS83oZ2aInBhW6PHK0c4wMvDiYYGgD61ktjuVRutEmMLOKegoMvvT+TkbZF21SmQ1xZ0h0qYZGt3YiWdr8CUHBSsDq3hGx3eTvcJEeTcngZGvqlSNFtYzI4Q\/P6+GK\/jsb+YuAYsheGXdoD0eI8Tg7nHeEN4WCjZsC6lZjA0cEBAKQaf77eGaOB7wkgHxWrRkMZr71fLjqIVHvJM4W8YaybA6jdxYXU5BQU9SvqcMiG+AQ\/UJyS5Y\/eJdLu3t1\/UzosfKa2D1yDmQBJWYS6dTTgQiHd9MOQo4PHaGgK4LVhoHcvtn5tgxEx21aA4lak5rLwvubNgtOb8gMEWC9+rr\/ozDb2A73S+FLL8\/adXyjv\/ZjeuVUvWk9Pw8kuOCB1FSJEs2g+U5G\/yiIYaRbxuRUMx0hlIs1IVSTb+Xu6R9U4okdHJcdC01mpvpy310nzq3A67wy+x6nwZUR0TjK9zJuZr3cM5xqAMRwoahSCMl9NaEBeAUmOT0VsK60SaA+a1pjg3r5x+iVstL\/uci60rdfSCfWV4j+EG77E1Wz4zhu8pxryfg+TAGtzF8Di9tUiM8vvsBmdELBoioq1cusikC6waDSAcuhjZ9b+ZM3XhtG4dOP+OFGGxjMLbFqGstizDFaVb1p9h6YKGuM4d8Xjibvq\/Dg4HInT4kUnE132lIPpGjN6xsAWGlVVYNhczwr5xPJDC\/oSMApoEU81jlcgKV14RyXwPH3bMOPQysofrcaz34S2N0QAcU2xKq1MnoTx4cmyGEzmcGu8trhi5GJgzd7zaudMMnhtaSAIymyyNR7cU7lqVdeHVK23KihTNl\/hVzsdTrZt9Y93bwzNlZtdSRwp1zzJzFFb\/94mrdFHA0bGqczvMRyv\/1s+Vjk7emv8kySk1y7w9i08zIus6xtgBOe1Vw6sG61fcAOESRkJ\/Fhjv7RsBjmTBTYmzmou5QsPCpRL8jKxkZbXkZU2Fr3BGhEgWtrgRL\/g2xAoaFCwgGMELJzI6\/54Km0r1QP1YXUG37DEqC3I0dygTT0qReu1uSkBlNGZ26iIXOxZNId+rWPLTh1N\/lMaOQnIsNwowEVQBgLVgJxfBSdAbB6J71g5U+PYxh0PAJS1+UecBXHxw64yiL+Cd8TfsEB5ZToNzG54+4+4XaCi9I6fVA\/kJRHnzuwa9+SUL5S4IMpV7w9z9\/TbELqW8exL5aVvvz+AlVa065cmxeVJQ4WztTpEYOAXNIySfu\/gJwT5sK6YoTqhjjKvASb2QIDGfiAjmonzymx562SH68RFkZCMCUjXPlxweCXwhjBwUHXVpDXdXvehW7LVE99xAMNonnvsZWXhrxFhWxeSRk2kzHLS59vCYZPJctlepEVWr8gNbhVa1cJbwKRvY+AUK9Iw2oKygKsysjJV4\/AsSEV1DfbdSMZcFtQlYyNVq7n5h6SePmTNF+YQt09YbiwV1m7yRKPDJCkOY1yIvHijtPKckETsNfXTxJp3wBG9eVFqAfEYE1kDfUXKalhbUGUh7USGCkqDgKocuhlv60QeNP5RV8Ntrwr5m7JlHSauGnl3JW+Jyq9MJ9Kyh8kvzHhemJVVByFrGLeW5tCwdWgv9OIaMBh6U55jmLkSPflWDh0+PpAWmvP4vutBODSOmvQGFZVlraPmc16BwHrH8AbqGp7WA+SbmeFJFv2zq43aWtPTZKeinUcx\/8L93F90er4642\/BVpcXk19fbZAXHJvtoxoO8YjbYydM26Nv8mJPEeM9Q1su0lsCuGlzt3PolX5y5rASBc+5uahugK+Pqi9ETceQDTAPq3coTUXVYrnhIMpxfH0HFN07vOeQ5NMcQWxe9UidZ3NyZfqvqeFpADL76JmuvJBrI4wheM6HdNhyzjB9g5q7uUY6XYHjaxGs9qdmOAkXIoS7QxnXAlJOTO68M4yxEe7hRa7GWxYNnfUIGwqIy6hul05gngZhIpbbrmjA0ZHdCn5WgVVEwGN1QtGnjU453b2KpEgfcCC01f6xagzQH4tAg3jv\/U4DpE5TPPYcPF\/1Frn3jLUoHEuxfUh5f+RMg8BqIkdI+f8OV5lrv+DWNLgG4IbsfnG7AMTcePa18Oq5DzATJls+HfUyjU6gI5P8zN1M31C6+DfTBp\/htQii0UxElx1in0hd4lXbzl+xYmlI+qR6bbMjuXdNu9DDez7JDniUf46tSBhcUXChIISGg+2LoIJ+GlQ0JgpTVXF2YR4qf5qonrJh0yAvGpjybGzXMVQXjWrwrmWpfX3y8gKoSp7iXRf2vbC3DSBI6PLKloqCDYmg7rJM\/G0Uk+T3PGls2DrpOQza0ISk7n+NXx0mAcdlir20Xrn8AcwOldQFMh4Dw9vIm5yzu3gqssy+mDovU2TasCq4MV97lln\/CyZcXeGYzlqDFp2paWpTw\/mO3jN\/41jT44Otd9IPg0aKtymQFFPsLAkKKsYEhf+Lnt\/RxexU6RbBFfHh1AZnSezBmra7k5mA1pK\/f+GfUj0kNzjR1vxi4gnS2Y619fxEQAxqxcG0TcOMDuJK3zCTvro87r7Dg8g1YVcGPVLoGx1WxFDtHJdJzQeB6VI7x8fmU7FpwmweVoLC7rSRL98Bh+KWmai7XFoodV+3tq3H5mhYY3xwpUWmCWzY9oB5\/8EJz9t3WpRuNr1yS+AcLYIk7hJzbtZI+yV2mIXvCI0oTD8DMCKnRIO6JqYKXnOePFUESDXx7e+lWFUpuvR8hoCWfhEOUSps3VCZzqb8vN\/KetsLmL4U5Odolyff3j4nQiVNYpmmAWzYkQ5lTQ8NIRteji\/68ucnM4kbMkdsJpXusC5FBZt7AwiIJJb3rPuBAQm2VakN3sFAa5OVZ32iNWMJCAg4\/2ThbUuzZd0QVJ1CF9O5rYtsZutLeDLjjsMnnGI+iTvNXQOhJVZVqEm7\/DoXeTKMAp86E3TmIagqDDLF4QVAB4u+Q\/noglyAYSnYO\/hbP0oN8qOxg4tGd8ODgxzdVQF9+4Wc6YPp+G+cnzFM2gKlwUKkJvV2wGSgwvOZYfTIRo46yRYXqByB+jURRHH1wQ3Ws9RhHyFyZZV28aaM3fDwPfUr0ccuxZyLbOX64JF11lz\/mZmEaWSsxANDNQrLIfbyvByCBcAnOL4X\/ewN7SE5RhsaTP\/W7DI9jamPagMWDmzdXODsvIF5sXep6ZWU7ALVZ1thWGe7Fe0sM8JICyYdCRFn9bm6JjVz8dMaYy\/JsLqPZP2eQwhCv4TjQKjSybTuhsJfWMAPLhLe4iDBcZqHaumeW1anMPrl7vVU9V9a0pCkC47Bl2oZ3A7IYE7qzw+joISeeMa923juTpCv5L8tIqBz9CEh5sPw6EbtFCajWjgeZKwGkWyYFxfuKeIeQu8gmAfIRywBfudqoFmdXT3wlZgy8W+zS1XC5tEs3A+grZnFaWx9CAydohTi8us4OYwgybnMFj4DHD3Q4Xlho6Qkb+c+1P7LuYwLjpjRe3pEYYBUJcUuiin0FKc8yNlTADaOmIX+edhGJGA6GIOvIu2hyPcKVgYLwKY3VqO8HilnbE6OvNJxA5DKOP6SMYDS2wbwFY\/E6tkTmqhVqAVU5R3ug8tKjyuDE9lbb4QkG0BWM5ju4oTe2OyyNB8EKHYXP3srMqKRsHQlhZD6c5SH40ARFjeaGq+Yaew2W54+QytzKL3sP1GTbX0+UmUnHskxXtSaNIt62\/DO5JT1zWon37OAkKv3fTvnr15qs04j2hauRpsZjkjBr74G7vUWMUQxM5jHFZNJAsi3Du7eZqtr07bBuVk64q247vOBRkaTvVQYC8KkT2+Gd+++aVgZdYjwVG+cvh0+8BzC\/UDVZLQJliatQxkz2IeKxovfCQ62qJEupUZfRJyLhd2UlD0mCAPdb3+5oZBz64tyhDyAipKGumC48W+Z9Ji7y\/Kiaz2T5NTRRcQEyIbolp5uJ1Jz2Myp2mfcEsWhtmG\/KQdjviTU2x9M2FUSUK57leNkQggcjEgPnpBcfussMfw0u3lYyNkI5Wv1L4X4SHyQ8c1xiAC3WPeNqy7NaG7FNqRL2wpIFDXYbMqY6pOJ3+qMvQOp86OjaB3FxHVvryoX1lG0gIPav91+AZIkuFXeruYLYMhxDDjm70Z2YppuX0E1kt7WGsJ3wKMpPPWcheQyPXvNmfgr+K218IO8UK7fx0C\/LCuvOXYj+0qo3qtEBk\/45+sgcWjcbwsZulod7WJgdja59tRXSvwUYm3tIeeciQwY6i4VEpguU9q1y4la\/7jil8QemsO15B+2jkos8pwU6e3OFhh7lPimAf2Qwk\/CenVhqPvsMRQdGDMKvee6RZ5G0xTa87aCNsw7klF60xUcySNOZ4M8BAEeivhroqCr\/vdMExlPtNNjhgLFqEmhsmzBX4ZeXIQckmUa7HBEwtUH\/vJCjGsqvUVBJilHq3ueLA2jdPopuxIAoZlkqT6mZTR3TL7e7psTOye0v7TtNT6Mq\/wY3r3Zg0fWX0iUJUzJCpjFSOa\/WGAkwkZVIKBkz6dHHw+\/fI4guV97jdeBYyOma4gz1yZwQnuX2kv0KDDsqt2aUEJTywJ6RriLCiA4VUrvwShkRHofzIJuU2I13r7u\/h\/1Ye4MZh+kqkUK6TaM2P1GXat+uxaRpYuMmzajS5oUq+ZyBI13bwknQda4cizF6s1kX9WAKSgLP8UJM5ojx7oW9FnC1v2A82BYzJMIcAJjlvuepiMz13FcPZCyWjk9uyYHRJmtSi0tNO07pjaTV9zxe4013XAHlF3hMdHSSwrcSzxTMZPyiXJEeGEDgFBq6IdOZFX68cb6AaCa4G26rBuOPQepPDgIKECgJR21moZvx73kteoVJpt1K2jFJoD4k5SuXLxHlpSiC8VVSrdS1ioa244wBYCcztLZru9OOUDAS1UO\/Ctrpcl3tZkdyHhHoGaw8cAyDv6M9HoT1QGG34o547WwroceeIp1U+5PSUMs4DyfyvH86ZGq2A1ve7LtkmVculFYsmsKD15wT1Wmnnk3jaX0nlBXaKc7VAqSgnwlArgi9VePFqRIciSz3L5Wr02Hh8S33N0T+kA8YRme9BfhL46HK2CEixCSPyU5uvyi6oY7wsjkyjndwO88uC30Bhu0KkuLA9nHA1JS5S3Z5Rea8dHxhFqB8w\/fhyuTZBH60BLJsFztdsqSVflgfwycNMIOMCNfNbY6mUxGAzv9\/zOttQfdROD25tcH+dAqqqHi3PnHnqf3vDarVJg23n19mzrgu+1Xeg7G6HWpIM3mz8jClK0zZSWdh1DX\/maGGML2aTXvG3pgBATDEngBkjYMUpbut3p8xWNXQbSYtQFc9Iyt\/Fu3Bidv2lRtXK3XCDxa0Vhz645uVYfhcYEmYz0q8\/ceEFdncjvosRpPwOQTUpDTIsy4xHLHl4+8qiSIeApKN7ZLif\/WUVv9x4PYXIYAX5JZhfJN1pNlF1Q==","iv":"9aad3b5c842cd05c5058e4c7eda32acc","s":"5f476398897a0c7c"}