Research
January 22, 2015
Estée Lauder Fall 2012 campaign
By Kay Sorin
Beauty is an especially successful ecommerce category with distribution, online reviews and search visibility on retail sites being the most important factors when it comes to giving some brands an edge over others, according to L2’s latest report.
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","iv":"a6d5e9400936c457f7401c56292d6a86","s":"91d9db93ae1a2d44"}
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