Research
January 22, 2015
Estée Lauder Fall 2012 campaign
By Kay Sorin
Beauty is an especially successful ecommerce category with distribution, online reviews and search visibility on retail sites being the most important factors when it comes to giving some brands an edge over others, according to L2’s latest report.
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","iv":"3a93561084fa48b921c46945376e49a2","s":"f5621718eaeda68a"}
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