Research
January 22, 2015
Estée Lauder Fall 2012 campaign
By Kay Sorin
Beauty is an especially successful ecommerce category with distribution, online reviews and search visibility on retail sites being the most important factors when it comes to giving some brands an edge over others, according to L2’s latest report.
{"ct":"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","iv":"e329213ca68e1624acd52532189c447c","s":"26eebbd52a0b29f4"}
Share your thoughts. Click here