Research
January 22, 2015
Estée Lauder Fall 2012 campaign
By Kay Sorin
Beauty is an especially successful ecommerce category with distribution, online reviews and search visibility on retail sites being the most important factors when it comes to giving some brands an edge over others, according to L2’s latest report.
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","iv":"5f3a5b1f8ebbe281ba0a63ee36358830","s":"f12747c0a727d582"}
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