Research
January 22, 2015
Estée Lauder Fall 2012 campaign
By Kay Sorin
Beauty is an especially successful ecommerce category with distribution, online reviews and search visibility on retail sites being the most important factors when it comes to giving some brands an edge over others, according to L2’s latest report.
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","iv":"e0a2d68f90484d6815e048b7badc2d7d","s":"90a59370da0b505c"}
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