Research
January 22, 2015
Estée Lauder Fall 2012 campaign
By Kay Sorin
Beauty is an especially successful ecommerce category with distribution, online reviews and search visibility on retail sites being the most important factors when it comes to giving some brands an edge over others, according to L2’s latest report.
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","iv":"5538c5f1b62a9715ab19392ddc4a57e5","s":"58571aad512a5e68"}
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