Food and beverage
June 22, 2022
Music plays a critical role in Krug’s development of Champagne, as sound and taste are inherently connected. Image credit: Krug
By Nora Howe
LVMH-owned Champagne house Krug is tapping the power of sound in a new immersive in-person and at-home project taking audiences on a musical journey.
{"ct":"+JOHh7Z2reuu1M8nuQ2LQiCFbxMWo\/TcT8kpqcc\/fMG7Hca3zCc4TiRDu1kWzH0jz0r0E9DgjlGso\/5shHQRSLrKoRXvMYbLmoa71ld887JRjX7icv59Yb0\/GZvABLVnOy4BXXyQQE6l5OmrsLFZCnqDdxF\/+DLGIkBaB1MFjr5p\/yAzmee1kNKyAMv2WAD8MBUJP56Mo27FNwfk\/CjkVI26LUx26TiQzO9GHVDciO4CLRghQb1\/2OXxqbaZIaE+sMR3B29fV3X5BfQJq5kjxYRA138YmWHfevGchssILggDAtsrDJXpYRjRrBaNV\/OiQ9+qo408LN3S1\/al1KvnAEtG2utiweD39feGxko92z4LoH2YGDAfT7DVknO90ONs2vMSLUqbrIwf00Rug3ryj6WEiaujo4Ta24M2QP358Ool\/QiHF5tiIvH+2Lb2dyZDCNqSXy6zJfPJFJViYZSltmgcfTgUVT7Pk4c3uTCIQ1j6x9sbYUNDQWByCG9xPiwZCg2VFf9Hu7VZfEtJtfmhvVYGw053f6jyt5J1EUn6nmxft2Pv0mHUmJirp90LJO1rCOTOjmVDgN3qgYCBl3vdM5ICui0pMtzjAapPMfaLX8bhVPEL1BHuHFxlJ4QN73v3DDIr6wCcNGHNpHiyjcLrRcO22MSfmZw5elVwMGEoZqnp\/QhaGw0OKRYwjdFvpHz1h2IoeaRM60FzwM\/oovU\/GYgELhsVmppTO7923476IKhSJ1ldjbVMD\/Rgx9K1WNT6Xmdbtx\/y03WrU\/urbDVFl0mEhXq3vL+PzhvIvAVclyjM40zWg92tghFkxp4wX0qXJCJCZ+pBORegQxrhB0e9QDbNemTIv+Myxkq\/kuwrylZQADly0QZZt1R8Sdx0OPHYdZbryb7JDqiNWlnxXOnBs9YjgnMTMeNFQph2H4gsnOIY7MFN9O299q9DpPknauall1tacXHIR15m0rcdgX2395XoZAsq9byPU4E25PoP9rGGXBiLeoyHGUmzayCb2aOBxPka+CikPuFMt\/1Q2UT9HWCICNtpA8jH58tglx6vuTVTUyw6r+RnFvYXMc7Cy+m5u\/cs8OuH1imC+9s9S3CZaKP5nhHZ6ooQ1OdyfKfNIhDVCKPEP\/IdT2yOoov\/nakaZxLdolBrzvvtQtXATnVNBenjyO9rrvIyvT2Edg7Kauqi2AqGzPsVSB+1Rx+B4EyigVyR+MnVUlQb3taJqVO18DuJky2NxLQWnHZ5t+gQH8Tsdj2pWGvzoS2NzMnq5Ki4b\/MhAKiNuzTjsbHMtzHia6PONj\/EjV65jNSmxM7OuMbEGSStgfAr2UqFpd8jrBcT8RS0ZAPMKNSJ3khX9ZWNfSTEMnjVTvSSE7hofd7xKpS0hnQd1owkyDOU9fXPlBLbYVQswhH1G8KK+oaW\/mHqFDHPCgjwfjyG\/OOeXW9r4lslTdZuTQQpnk1vg1fOk5IUXIiNdu\/6biK1BX9OPv+Qq\/UQDD4RM4Tu26pSme+TIrFd0VprcVRC85r+iba5QQbQvAYmy2KDZdtTwAhI+JRP+R2d6CCMB788v4gJOfzrc5PnJYLCJfbLQ\/vrLJE3n+wt8yoMGaB89fk57vSElWMPyg3KNpZiEhVsH6RxfVQvhnIXYK1JUD9JMmgTyCUMMKjiDSoKxOYickv3LB7I3F\/9qwvqNUcAcEU00lZbRgcWS4Oc\/HmHD1J+GepSfbZZgmLB\/rzZy6uUW7bK9r24YWdxUqoQi28ahU6+g2AzIQHGuzjL4w7256Up9WOnZjCM8MDb6qF3e2KY1w+a1EJtYcS0A\/s2oVs6w3XPjk\/bqhAyhx9IItbcE9PHF\/CEGbFP\/zZ88f\/CYbtr2+J\/sJzbrW64sHu31b5XgZl7GeuURKp4vJSTja++T13tGI95DIMQzEloEtityK0zqoMwVm2b8JsqJVEj6KSp4Wh1EaocLMzcNF5BsiF13sHmXrR7HAeQWXwrZ+C4B6Sb0zSMB53dblAtf29kv0iSLpJArHcoJ1BwpEI9R2mix3+vUNzEKEVKYT\/H98g1hrfy03h4sseQD6mIssAzdUmKctuSIfH4E5ce2LfHsvvqs8cC16PgKDb2Go\/S5bP0D4ScMrYH1f\/cd6Px1PWfXExp+pvJIWMcSpR6UFOFMsx7Tr+CK8YKw0sdwrL2TpS8cLZFRGW+GcLppFGTDif\/1wkh3CJGBJz37MayBcrY8U6LdXY660NL+4Vsq8NtrOZ9xaEFsssB5lhi+enGBiyK+zmEPkjj7UFinFGzxzBvQghOlnpiEvC\/vfeBsrOUuuZr6gGIiVcaENJizB+oFoUTCDUXw7PEqCzlpTcIIVOFJHg0qyWXFzFJPnLaFp7rwpvkZfQ+DwXGij4V6sQp6ZEDre+fiP7QA\/OOC9IJR9EjoYuZiAQiB\/b7hZxCjmjPJ7cGXWmU7sydO2NUuaATxJIb2Dk6sZjayHcOvnqwLtqXAJEfr7Kq9ET+arHmPW1\/dJtIJny5pMd9bUXBPSJiWA3EONRcd1y7DH\/h0oJNUAfGsjWFLlzm7RYDTUbZe6s+C3mPcnTI2MYTr6QFMviASEP\/1IsE31wrGuXV3Ek87qFRlJSk3cI53LV867LrRxi44SPHLrAS55ycZhvnLUDznz7gm16Q4Z7xF26k0W9Od7zITTbyLxNKd5ItmXSPkC3ptMj5iHNFQpwiBCkAzunwyHCA\/tlSkGrBB9Sz9oqY0iJFM+jQx5RxPgOPc3so395BgTl5biMS7ReNCwSSMQXJrdRyxFinS6HoJtuUOHUK+xMW6AYCbfcvG0S5nlJd1vq0NXtQPZFMFtvI\/kL71mNRGvI+VAqoN3BPz6QsPD\/dFNnbU1o8eV8TYlWPcjGaxggEpsY7XGP12GbgwXZIfl87ybBG3bvpIj\/u2HRBUHAzpj2drZNqxxEQ1h3woih+hsTbPfKiCfn4Df2A\/MxYo+B2EdiVzKhdzhaK\/YYvEi0HsPfhUUs+N6IQX6C6vlQN7I+B3P+QNemmNIQHF7gaVyBQVQakyvuj6s4oGGmo9EyQ78Rj7+MJPiBJG5tKiUmwwi0KuwvNHoOpU8JxwmRs4G6r\/Wg8iC+VPdXTVJPkSGI1TS69eWipowd7P2nuc4aWG3KHh03IR15Y9q\/rnDxFcFuA6T5yj0ZwfL9TCup\/BKcXEvJoeqmhoYaBAZTg9qPIhrcXh0N6bzEDJxYZoOmMHUdg8l54obcSaGxcR7IDpZicTSwQeQQEYbrANLE0IDPpTdpMt+Brxm2lmrFgVjif6\/H9aPFMAfvDHvNcPVd5Q1pE1FYVtuZPPPCHEIW8jWsHSOZPwg7Z40zyegI\/DYKBPmn2th4OFXTIqfWtLbBy4AkdMoDA9DMqSd52oJGKlntNyK8JwScq0iFYcVSPtp85sl2nZ7d4AoN+BuV5AHfYxYVwLM6Agyov0RfSiJTc7wyyFhUIjn5KPhOFdDhInKX5nfb0Q0hDuI3gisuRdGpkbAm7rCo9vWQMtkg4MWypVuN7bfqHfnap7rN8TJpUP9vzybtHH0qDguEWiclZ5bnBW3POvlZ+x32BmrFFdpZ4L2XidBb1M0pda\/Z0t4LCMELKCKU+XFdiVtWRJG\/9BqU\/0JhujdmyGFm+tMPesOAciOpjtLaEl4ClgD6v7xjZYz8b9Spd3v5Hs6pw2J6ekNnZ7w3ZBAGbIJIB1iQoGsYlkdwClH56z\/d4kqRWvvrazBBWfCw96p4Bb0fy9W6XNn466bl+Fa1P6J+oD\/8jhGRrYxiBqQwV7tjFWlNqo2+cscqdntt4rhVbLAqmPT14aDrNszkcBtMjoCFoL\/7ZyOCQ2a2tbwkR99sNut3+x74qBOqolaPf139tCm\/MSOQtj0fXtandh+riLP3ai2UecAEasWvvuTKHoRhpEMWl8xz\/8Q8vZzTtY+dIrqbcPLOrPTKxOdJcEU0NhxXwIrvJwBtxiGdbnBO2Lfy4maJL4XoqQF3h9X9Pf1iftLCHWKmD2C+L4iKdSbkX2zEAxACXDRjIzFHyVZtbnIJPpg8Q5SEFVOi9GVvoDjNYiO0syu5sqJT2f3mR3yxQBoVkFZi553QZA109lASph6IGvwe9eGDHh470awWrXnh63w0A4Unp0OC2ZqLb1xiWaTwQKbYrAC1FeRKCoLsdWoI9H6s7ulnWw6my6YeE2w8L02R5CO3dNUFWEJAdbYJ2vVl33jtuylvmDNjjdP2W5QUOIQVe2SEYkqwjraozLUPnk9tHL051BX+d4TbaFtGOBntHC0BlUkOlv4caLAkoNmMp1pHYlLg5ezwapJ1X5XLpvJLF1XIHCtYB05unnG0mLZVldI85ZT9jlyX9CP0CxOECLPAcqgY7K+\/Rl4jbjYaf7DKyYFwr1iZ73N\/OcR\/DNPxj2aROo9EN7tuGDUnahNlXSJs8KfjIN8zjl9Z61mY\/YX7ukupK93rY\/JJYzOJUkhSzsOfoEY4y5KMr3XjLjHtw6nPtkX26X07mVn1owKnlP7SKQUITvaThe5pvvBVQmmOAg5KPGcAeaW9JmNqQYbw53XlovftVcwJWe7tUyZ5cxO7Mm2mtTQ+ewzWTYjUCIMmw9ZFVwo2TLbaJ6QyzZ5cMqcWFMijxb6OzZS19M2YRPWm4Xragv3Wop2zhUGEJtuyNtlBj0wZ3w2YXXPx8WHfbaZ7l57vQgeMDJUVsVULueGUnrQmryBJjIU4o\/rf8Q255qPAvVO3kJDAD1sMwIqg5WG4t2\/STeDo1fmcUCFIPFvLakZjUJ\/yoV5m\/vqVefq8ir6BkZPWJjGwxfYbczlYonnpd3TLWaMBF3+kGXkiT3M14xRolYGyEJuNnGO2pvBQYZ3X0LGij9wtzf\/397Z7YkUm6Y71JYKLp2\/\/bqvJUD5+BeM6OiRdCrqUxBbT+1kbOs9tPegNPIKJl90HCXj1zYjquGoeV4tNdHzDTH21ahN4ChOEj3YbdukiyonZ+8tEvVdtali+fwz57zUq22tAxv2sHDh0\/qpUDZNjXuAXHs4D1lyUarmztZJnhr\/1WyrPu0kDH\/mLNnTurI8XlI+q9qJMwUlcxlLZHwfOPNeXOSXuCHrd0YaeUBv3Wzm5DiRpHPJZmJjnrqUMHSDPS2\/G1S7hrpq4EfTvebb77h2789I+xPPexHwBukujx5\/JDZ9ZYnvxOHVHS5Y+ubxIVsu9OQrrLcVD+9ySxIBpqOy0L0M9jfzKLo2vLAhsG6MljgcxT6XcEl83zRKvUc+qgvWzjDHC\/tUErAA6fMb6459XNXeCnjCV8W5P+1TYsIaM1huMPMFwBqsSdWsPIIj6oVM24JHJDvwPzcRX17ZYE7k7AnFRvlt4nLnp+ajwFxTMM1w9ZGWg4\/fENMDJtvpb5Y8mkXlk7gMli72s+yNPlfF2xOz1CMvIlklBZDtI6WfxVg52\/kA0hvQaV5p+T91sU7CMe1DupNFP66hG\/T8DMFM87CmHUhmMgbe5K3McpDZEXBE7Mf0M4ixUVf10cBObcA\/1voz5x2hFEClNpMxl7wAVbNjZWMco3WdnBceJIPmAm+ai9I1I4Bb60A1b4MIg1tjIBgz904Pmx4BKK5\/Bzbemm4DlIG55Bxryy7NWTJIOVb9MTe7K7YeHdHDIvcN+MmcQODiuV4GTiwDsmporfvCZ0255WOTgFzG6+zHVLY9cniDNglnNH4CWneb1Fe3n2e3vSg\/rjv81g9EQHn9YADAcbRX\/4ZEckC5V+QAiFQcbg9442wyEGJDFBeA439hWnn\/BxhtWwHE1f7kGcygbpxa1mLaSkCCU+KTlF6kOaQOdDltJcuxG8CwErJ\/kZwznRWJsj2QnwJyjj1OrFHlol4ShoIlCJUPkq\/uxb+ais\/nNlS36t5HBXHIPHTd22b6DYgdnWxBah9Cm4j4zJfgTv5WzzbHRF09P2VySiwNihV3V0vU1thwNQs\/LX+DcseWheFl62G\/2u1QkPqegibZI+f7tI\/r16+v\/aelumbuKZP+uPp76sMTEp\/yP4HsQZH1XUf0p\/xxpy2s5q78UOqNNMKlTAFrh+giGzAmNq0w+GzyJ1244JQf6mp4VQMZeiSd6BxF7DvM1LsYAlJkCZFFUDul9KBwR48Q5KxhllCD9OJhrFhPfpqoQKzmZJXT23U4XQwzjeBsBTJe52FbLOzBtXhZduWbw2Nujp4RWFy+SXNGv1FAgOYY5dPr9ktj5paIIjZKXrnaYctus3EeesidbaxDzCz1l3t51LtkBjbMvB7b69NZmvXdoZuzZN+6InxPML006Tz9rSkKjd\/0R347qlzU9SGfo0FqGbfsz4kgQMMsK6753lDYPwIZpQz6AzUaF86cmIspZXjUy8iVZC209gBljd4il1jkW\/YuBnOjycY0D4mfCGzUBNyjAUead3f60HYCyE90zQnIajFZQlzA5rUV0\/2nUTNB47Rfot0louSzUShW9JOtjpvD05HaRanGdTiABoqQN75k09hbmt2BffBOwvEZv9pkwpbNc2mIjln0lr5fnTYYEuL1fUhOZqkRQ28bvuko3SLKVIVLvsn0VawCc6R\/Iy+fPHENkO+smFlFINO7s5qLkY8SsiI4jQI3eb\/NdQZMKb\/q2qk8hKBdixtU9FHVtQtK2BA8mndRg0XiioT3qK1TSmCTNz6sCumpijUWDk7ATrwBYk2lQB7znrniBkPnBKAD2ZHvK1bs9FJDAvoCcIdF3TxTXU8Ljyu7XPF6BCVaCGJxN7dQrSFJQFoFMkwVm116i304O5P+FoEKYLGBI1gSGpQAX7BgWPOuYzDvx\/VZNxPIiIjwNqe7tQX5TVdUW0kTxO+1pamVyQ5DPTKSaTWNS2exC\/TZbx+nCWRAFbnr4\/wR4woXDMGgarE7pvJ3EfWTLXdJbqfRFpPcGjAjQOyo6qZ09mvDK03chGgoYaSk5AIHbz2FPQgdTjPYn8cZeLDe9v8+8QLfLvTAkfnvgmyDKX2BEytAjr6W7xDlRZF+71X9Ts3sH78sPfYjoH\/xiytTV2W0IWRvhzsN7rqzfMwerWvSsCxJVqNqQL9bD2JOwG\/zR8y+qgfc0PU7gNmqZ0nqTEV6gsFyfrxlVoeR9Ird4Wso1UTM9ckCh5Ur\/KK7V9oms3ylkJdZc516kn5uxD1hb3mY9gQrHH8lYzQx\/Hi+1d6h256nWOUKqJlM+BTkxhK77Eb7WiK4vMO4QWEaZrjnjwJK2vSyVPxIy7ikGOhqc8JWL8uO\/v40XxhtHSD6wKfzyzR2sReGCG9pip11C5D1v1o5Ayx5fVe4T0iaJaDaXyUccxGbYC6yvV2ufb0y60tbocRO4oVVLm4P5TQ5m2EiJfTW7XBhjvFpjA8pZWSl1Om\/jlAsgN7Pe2v3k+UfFxvALVlumDtPBNun2aFpCjz\/5vZSiMzx8+7bJxGQAHy6i9I\/utah3PpEWolEE36axmvT1dQsoZvESJnMU6oyXuA6L7lqbdjT0KDhXah59mMaQo2aPe25W6\/b+sI3\/bYZy5TaBdNR2W6lUbWa19bXWxYFVknosbzwBG0KiRvHSLKnHrUzwdomcXrFf+u80usk3eMZee0psM1ESIIkZMSX0RDNm8uFXwODYfnga6upZvn26UDpWwGKQYLpyJUpeepoYvg5mCl\/B4OS86zo6wjJsUFsyACV5Bd6SuG+TSMzr25T1YK5asC9j0J06YpvwcMLjQ0Z1lBwnX+NkkrgYBiUUO+G1zKuqrJ+p6UGym6uzbK3bWcHsnRf+drPt1Cw\/D97lqwiDUntgu\/Al1myILEVamzVFNVpPUt7p4OfuI7abwN27A2YO+CgYRFtRb2E+MCChNESLcI3vlq4gH+5WaHnvd1uWsvmRA2auYPtZy1216JeIT+J5ufaNM\/+dMJrvcMpcC1fP6SF6Xzs\/qjUJ0nLUN6qIoalaCNvhJZkvGpLlRaevMqyk4qnP2zbQkUOWaQw5GXGGx54TEnXwykGHCEQ9epqrdRxQWXDGw+mq2EX8TelPWT9lc3efhVDf4nRNtnwsNMeRJElIteQRUeWLmgraI4b86jwkdmkcs4QUJC6Wpcy93X7K6oA7PuVLmKRAjeK5ZpDm05Kx1Da+Q+\/lUOKeP3Q5zRPAJfjAGF2pUA1+3Oul1Drhd967swFxRyVIqyY+SrzBWeK7DJqKDdgOO\/nn9nq\/woNRAjkzKCrl5v6VNPxPSUyyNsaw8x1Ga7mO3IYouPLQIb7c9lDC6czDlp10Jw2I672LarTRggUowDqnYsJK1esJFp3L7VGuTV69lffjQkoK1O8NoZfVXxvauhyNTM3gLozOet5+w4cY8PjB6n2BXf0ESyulcsqbP2ovjajRY6b3PcXsjjkhcm004vdFRZngRNwru8L2npgfWpxP0mf7nVnpoe\/S7Jw7mKgbv1NV7prlLWUEEDQ1ZmidNZ9Cce5Qe3+HXgxb0kCdUvoydxjxw+sn8TNdCKP3WoNDtjW2CKJOe7UvPAXVr8noHSYhx\/PC6S1NFAGE70uc1j0HXw47i\/ir4hbUF9Z5LqDG8EGBfXPnGoICfvjQBvE3LUm8ZlZmsZiPKwNs+W7GmfpwSXb7gnz8WEC6YPjHHZ0CTXo+Q5A5wgA2+TrN93ZTl3PmJoWoyEkA6xgr2Ia7LAJf0RPgRM460dAQL\/+Iv\/LXxGjXvT5\/UyAwv9J9knRsSTDywIDV8pujaMec+Yl01+rIIiu9uSjd8Y0UAJioqsrQgJIjCpSTwh+fIAkkcHPIxQVscIM5ujwjqOq4E0KF6N0CxXwuFYidg672g59Jy","iv":"f0e26847059f411948801f640d86f6f0","s":"6e3881ad9683c91b"}
Share your thoughts. Click here