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Nov. 20, 2024
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Food and beverage

Krug blends Champagne, music through interactive experiences

June 22, 2022

Music plays a critical role in Krug’s development of Champagne, as sound and taste are inherently connected. Image credit: Krug

 

By Nora Howe

LVMH-owned Champagne house Krug is tapping the power of sound in a new immersive in-person and at-home project taking audiences on a musical journey.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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