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Dec. 22, 2024
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  4. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  7. Luxury Unfiltered: When brands fall spectacularly short on client service
  8. Desirability, operational efficiency key to luxury brand growth: Accenture
  9. The RealReal opens retail location in Houston
  10. MGallery Collection wins Grand Prize for luxury tourism
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Television

Keys to luxury automaker success via TV commercials

July 2, 2012

 

By Tricia Carr

Luxury marketers such as Jaguar, Audi, Lexus, BMW and Mercedes-Benz should take advantage of new television advertising opportunities that include cable networks and Internet-based integration to keep an emotional connection with target consumers as well as aspirationals.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mood of global millionaires in the pandemic-era
  4. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  7. Luxury Unfiltered: When brands fall spectacularly short on client service
  8. Desirability, operational efficiency key to luxury brand growth: Accenture
  9. The RealReal opens retail location in Houston
  10. MGallery Collection wins Grand Prize for luxury tourism
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