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Television

Keys to luxury automaker success via TV commercials

July 2, 2012

 

By Tricia Carr

Luxury marketers such as Jaguar, Audi, Lexus, BMW and Mercedes-Benz should take advantage of new television advertising opportunities that include cable networks and Internet-based integration to keep an emotional connection with target consumers as well as aspirationals.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. EssilorLuxottica establishes Inclusion Committee
  3. Louis Vuitton opens applications for biennial Watch Prize
  4. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. Roche Bobois furnishes boutique resort in Turks and Caicos
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. Women now represent 13pc of global billionaire class: Altrata
  9. Audemars Piguet unveils collaboration with artist Kaws
  10. 2024: The challenge for luxury amid global and regulatory changes
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