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Marketing

Key takeaways from INYT’s 2017 Luxury Conference

November 17, 2017

Brussels' Arcade du Cinquantenaire. Image credit: Visit Brussels, photo by @lorevinc

 

By Jen King

This year’s International New York Times Luxury Conference Nov. 13-14 met the volatile social, political and economic climate of today head-on in the European Union’s center of Brussels.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Rimowa takes animated approach to holiday ads
  9. All-electric Mercedes-Benz pushes 'Defining Class' campaign into modern era
  10. Tiffany keeps it simple to attract interest in New York Times ad
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