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Retail

Key takeaways from BCG x Tencent 2020 China social retail playbook

February 5, 2020

The concept of social retail, which revolves around rewarding consumers for what they share online, has already penetrated close to 71 percent of China. Image credit: Shutterstock The concept of social retail, which revolves around rewarding consumers for what they share online, has already penetrated close to 71 percent of China. Image credit: Shutterstock

 

By Wenzhuo Wu

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