Marketing
October 7, 2021
Although every brand failure has its own idiosyncratic story, Jing Daily has outlined three of them to help brands succeed in China. Image credit: Urban Outfitters
By Glyn Atwal
China is regarded as a massive market that almost guarantees sustainable growth and profitability.
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","iv":"a979d23f3dc2aaf08cdc4d395c979fac","s":"67b31f7f453962e2"}
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