Marketing
October 7, 2021
Although every brand failure has its own idiosyncratic story, Jing Daily has outlined three of them to help brands succeed in China. Image credit: Urban Outfitters
By Glyn Atwal
China is regarded as a massive market that almost guarantees sustainable growth and profitability.
{"ct":"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","iv":"465e9273b43683cd0731cbbeec3194dd","s":"aad386bf002f4377"}
Share your thoughts. Click here