Marketing
October 7, 2021
Although every brand failure has its own idiosyncratic story, Jing Daily has outlined three of them to help brands succeed in China. Image credit: Urban Outfitters
By Glyn Atwal
China is regarded as a massive market that almost guarantees sustainable growth and profitability.
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","iv":"00cfbcfd7aaae771450c4eafca271002","s":"f437871b8b37d12d"}
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