Marketing
October 7, 2021
Although every brand failure has its own idiosyncratic story, Jing Daily has outlined three of them to help brands succeed in China. Image credit: Urban Outfitters
By Glyn Atwal
China is regarded as a massive market that almost guarantees sustainable growth and profitability.
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","iv":"67c9a5daaa19e09ed77bd2f4d001e267","s":"ff6f8c12333e6993"}
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