Marketing
October 7, 2021
Although every brand failure has its own idiosyncratic story, Jing Daily has outlined three of them to help brands succeed in China. Image credit: Urban Outfitters
By Glyn Atwal
China is regarded as a massive market that almost guarantees sustainable growth and profitability.
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","iv":"5a3e589a3570260caf88334a7a224e79","s":"a998ccef8b295f16"}
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