Marketing
October 7, 2021
Although every brand failure has its own idiosyncratic story, Jing Daily has outlined three of them to help brands succeed in China. Image credit: Urban Outfitters
By Glyn Atwal
China is regarded as a massive market that almost guarantees sustainable growth and profitability.
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","iv":"b0a6bf98a23a3a9985f1a8bd7ea8c0fb","s":"6e0cde64fb805725"}
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