Columns
November 21, 2017
Ashley Welch is cofounder of Somersault Innovation
{"ct":"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","iv":"2b6963075dd2e3fbe6b0cb45a571353d","s":"aa119aa3d7b0962b"}
Share your thoughts. Click here