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Dec. 23, 2024
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Apparel and accessories

Kenzo is first LVMH fashion label to open on Alibaba’s Tmall

January 22, 2020

LVMH-owned fashion label Kenzo launched a capsule kung fu rat collection on Tmall's Luxury Pavilion. Image credit: Alibaba LVMH-owned fashion label Kenzo launched a capsule Kung Fu Rat collection on Tmall's Luxury Pavilion. Image credit: Alibaba, Kenzo

 

By Staff reports

Kenzo has become the first LVMH-owned fashion label to launch a standalone store on Alibaba Group’s Tmall Luxury Pavilion, marking its first alliance in China with an ecommerce provider.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. Tiffany & Co. acquires historic Titanic timepiece at auction
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. Wearables, AI at forefront of 2025’s digital trends: IMG
  8. Bleu de Chanel dives deep with new campaign
  9. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  10. Rebag reveals influence of celebrity style on secondhand market in 2024
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