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Apparel and accessories

Kenzo casts “queen of denim” Britney Spears in ad campaign

March 21, 2018

Britney Spears is the latest face of Kenzo. Image courtesy of Kenzo

 

By Staff reports

French fashion label Kenzo is marketing an archive-driven collection with an advertising effort that brings together icons of design, photography and pop culture.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Rimowa takes animated approach to holiday ads
  9. All-electric Mercedes-Benz pushes 'Defining Class' campaign into modern era
  10. Tiffany keeps it simple to attract interest in New York Times ad
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