- Hogan by Karl Lagerfeld app
While designer Karl Lagerfeld’s new Hogan line is drawing eyeballs with a mobile application that includes product information, campaign images, personal sketches and an interview with the man himself, the app does little to build brand affinity or drive transactions.
Developed for the iPhone and iPad, the Hogan by Karl Lagerfeld capsule collection app does not possess commerce capabilities. Additionally, some experts believe that the app does little to differentiate itself from competing labels.
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