Luxury Daily
The authority in luxury news.
Dec. 22, 2024
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mood of global millionaires in the pandemic-era
  4. Vera Wang sells IP to brand management firm WHP Global
  5. Preloved items from Hermès hold highest resale value: The RealReal
  6. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  7. Quarterly sales down at Versace, Jimmy Choo
  8. Meta drops price on paid subscription tier in EU
  9. Luxury Unfiltered: When brands fall spectacularly short on client service
  10. MGallery Collection wins Grand Prize for luxury tourism
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Hogan by Karl Lagerfeld uses app for portable lookbook

December 7, 2011

 

By Rachel Lamb

Hogan by Karl Lagerfeld app
While designer Karl Lagerfeld’s new Hogan line is drawing eyeballs with a mobile application that includes product information, campaign images, personal sketches and an interview with the man himself, the app does little to build brand affinity or drive transactions.

Developed for the iPhone and iPad, the Hogan by Karl Lagerfeld capsule collection app does not possess commerce capabilities. Additionally, some experts believe that the app does little to differentiate itself from competing labels.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mood of global millionaires in the pandemic-era
  4. Vera Wang sells IP to brand management firm WHP Global
  5. Preloved items from Hermès hold highest resale value: The RealReal
  6. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  7. Quarterly sales down at Versace, Jimmy Choo
  8. Meta drops price on paid subscription tier in EU
  9. Luxury Unfiltered: When brands fall spectacularly short on client service
  10. MGallery Collection wins Grand Prize for luxury tourism
VIDEOS
More Videos

MORE IN Mobile
Patek Philippe expands watch discovery through digital format
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Burberry expands shopping experience with AR tool
Nordstrom launches sports concept
As app spending grows, brands must understand platform preferences



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman