Today in luxury marketing:
Karl Lagerfeld shoots Cara Delevingne for Melissa magazine
Melissa, the Brazilian jelly-shoe giant, is also a mammoth publisher. Its in-house magazine, Plastic Dreams, boasts a circulation of 300,000 in Brazil, plus 70,000 copies abroad, WWD reports.
{"ct":"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","iv":"f1119f2c3445ff647fa9c8e08240b9f3","s":"1a81203efbd5f3b8"}