Marketing
September 3, 2021
Marketers and consumers continue flocking to TikTok. Image credit: Unsplash
By Katie Tamola
Brands are exploring new frontiers with their ad formats, increasingly turning to channels such as mobile games, streaming services and podcasts that were previously under the radar.
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