Marketing
September 3, 2021
Marketers and consumers continue flocking to TikTok. Image credit: Unsplash
By Katie Tamola
Brands are exploring new frontiers with their ad formats, increasingly turning to channels such as mobile games, streaming services and podcasts that were previously under the radar.
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","iv":"dad1197acc78241e57fe369e68694a08","s":"2d49e3d99ad583b1"}
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