Marketing
September 3, 2021
Marketers and consumers continue flocking to TikTok. Image credit: Unsplash
By Katie Tamola
Brands are exploring new frontiers with their ad formats, increasingly turning to channels such as mobile games, streaming services and podcasts that were previously under the radar.
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dVA4GR\/WwEcBlr8Q5kNk60ERr25J6JW2m3YaQbXbNkhSzyJpse8MJKXtrUGhSvpIEvPl0MUy12L0kv186iGkVIhdEMN4A8veH+97NZFopFt7\/A3vm7bwN2MBEvnhnavClkAfm\/t\/F8BqEbI5kyAW+hbIrJAk91PSqHFS6yz8d58uVNWYyeuaE3ezTubT3iPZZ3CJhANp+WKmi6g9D4ucEZuMSzpWUKgr6KXkedPjvcCdNCjo2AjI3biNIjX7qGVIwrqT4oBCe0x0ukYlZxtmXU32yX0WYcIUZ69mr2wbrfIAJRzF\/+qaad9Ks9YoaeO1n\/I54rcOAULguAGxJcdznygVqmk7CfX+Y3huDgJ7JBjc8+LkKY5xIe5Ged+DbvQg5sciJjrCe291bBmgMwEc8RnezeesjQmRt7nZ6dQs+xGyYE6yKPke\/0v7NmDo65XBBTcoJGTv8+FxHGLeOk1qSTg5BNoGA8L+DEVlty4qIHNIrVIxMeGv6\/6EANX2ke9oyB93rlu+XZZlDp2o9D6jAUDUDHmAi5F+0MvZXmAUEGwJ4qhu6nTeTWub1Qxh+bH78kvxHjIAqB9gZupLlw+7hoMPx2OFvvdnG8EuvXZQTd7v+tz0YKQnVdYnevxQ7VfDskpXaX+i7hT4watTPOEgRk64PT1L+ZV9v4l6abc+DAyafvqJSbsR5g6u4I8V58CHG4e8QKJAf2\/jUsruSL5dHFGeBXJU66fJ024JZN41w2t3umj2oTmf7d1huRz0EDI0wSIlukKLg+EpahtQv8EsmvVAdQOOyy6qZ5UiKDa5f4cAQS64AQEvQfC6sCxenT3FNlfvy4p0V60y2tarFrw4T5Xj1jPr+WRqu6LOlcjOqJrbCTaO5C8y9RbOTNDlyavzHzzumzDynt2NuwAg4b\/EWdB8q4ggJrprgoGOueXiYPi3UdbUhZyX8NAF67k7T7TVpg\/+D7WTuhbAjvF6bxNWcLQbO3ugEITQiUoEHTSCFHV2v\/JYbTPzRUluRwDqHwIoeW2LOVz+WnR+dgt04NldtCFQ\/o0jASmfrejKXY3J2UESDPwkTTYwG7rxy76ewPRBYt4QxDq9SOvArbBviKiAeECenPPGQ6ZB+orFsnzw3yHRwYri0SIz3w1ADXFJzmt96HpHT5+9vsk6JwC5n0CivHnOcoSL7aAXUsJaLI5pzFknxJzCLSAuzfrX08rru3T2LVgmSTZkImLtpwVrbf5FGAuQi2OBbaEy8C8d7Ja3mfB0K3kU\/ASOCItroK0HVaUpRpjysAIYja3h3KXlA+KeBnYTsnKF0L0hl5T0mNXPQ\/y9scAv1Oci8mPpON487PcGY1Q5Ni1wboX9ilE3zWbehwMogK0\/minY5yHLdl6HEhJWwju8hvq8LFqv4J6fvx7fxgwHClY8PgA7OwVMtel1DtfTyyA5V19LkJQHHAukVP9m068zD0NOLBQkUEwY5ERKPnfMQBkJ8sKDxChEQGn1GvnvjqYVlwymrE9QV0QasJ4xPd5boqkO\/JkdDOdd8c9MAYTHX9YJfp6RmyaFF3Kw0EROycw+1Lk2+ybhxlLeCvURPaN3yno3gYE4jaB\/RIfeLBA+dSTzPzO+0qjnCsygdcz2IawAnpaAwRu5nIDBOLpqXFbZPQGthqyLRBNY8MZ8yMHclIVeJCXQCIiJeWEqbiHIxgwNzYBWAR0f4CT8a7od4+1aYmdezL+IKuv+8Kx+yeN88CsQrhc6PLJKcOP7FbqGDE7VEk8LdZTOt15ULiA327dNtPYmAzP4OFdFJZqcCPYRFfMOV+v+rgG4pOs1\/XY12\/e4n39IOleXe8KiDOn97sgfzBfqQxVaERkIhbHsBgv3jDLt6vEtkWJB9Qg+4pJsWa5PZIy9Y6QhP5H21mrrRN5DujCrBk9v65fI842pNFHHkgdUpY+r1usFSyurnoT1TazAXS6bkMOu9+faLkgEG6BeGHlXE44QxSl55SpQhP9JHwKMx0FtoQnue79pzYZmbL9cFx50MTsOqCT5sze2ySrMOJzTASzg3Jpl4zhHAo+lMkcOlfhgGaq8VFMVx5zhblQkMdz8mpzMFUuUUF0JyMXKRzfk9wFD8LXqT5Rkt\/ksBFoT3AZBn\/znqfNqZ3D03CoK6Lz8R2WRPxWSMlQsTNa2ZWyxNGBxA4PKHJahJA+MbEZWTbd\/e9yBKQbK0ShSwV\/o+v\/BfHWtn0aWozXWAx0G+AlIIxNemG0PlZ9bRZAv+2RM4+yuEmqH7uUFcrsTeye6WLO4hIJssjFKyx5UcL6r+bUAujNS9Hq59Iam35ck69Uu7yLRoN9PzmxJwbftFlwnLnLs\/YM6qMDFMHSS8pD1MB16QAa+GhBdXw7xtU2D+q+zrUNV+kj5w4oCCpK2\/vUbmgMFl83c0iI\/ligbW2UaTmIhPNDb2X5ugWr9mZdrr5Oq+Zhw0Z10dkR2lww8XRj2bYaSSjeTG8MHnas\/x7lIkdM9StiROCE2W6ZmuLoJIXHlFctnewMMOJRf\/b2r1ugkZay40vtuFYpY34VQU2jd4EWM306rmR6ipVgzs1oHAauy+6OCaX2FvPe+QM0lvhgsn2Suer5a\/2aWKZ\/nE9T+BzTSPlNHCMnDLTuQY6XwGgj24a2akYQl5rHxGVX+LjWZGIW903IgWYdFAO9BCLSCSkDj7sjWgGh7aRyB6SEPBQlW430GpqQ3ILIx9BTjGZkDWxi8FIGMMgyu9NoTehd22cK1VLbQKsGgD+JZR6\/C3lgxTv3lMDKq3j2zBEhmhybRFb+24jB9uua5239hvX4Mh8l+PfWig6PVBS\/aJ+FlUGt9zXBpnFH6nH+4RHoJDCDc561XzZrfgK0nNJTfOQnQtJdVdm8kBMSbjIOjAEOsZ574zMFn4Yv5vVAmXh69BVmSDR4xuCXGbY0+r1hTCHG8lXniOasuahUnrUbBeceX2x9a8Z7hHHVs5MNdpM8WvvQnBLDfFtHIxOQncVjOvhsP0XMttcwlSfMlzgtdT27rMxKcIOQprmCsJgFZWhwdA6q+ePEU\/3e00vMdYf2GCv876KCb6HxvC2gzaQH2XEsOhuT4JzWzKYiFALeUBtteZialZ\/4tfqTb7ectDsXn76fcs3IUiQRIijw7Km\/ZKNk\/zq2roGTO0U0ABgY6zXCaOjv6IMYbA5aPfm5TYonGxsY+QxjUPJU3+plAgGK5HVJm7zvfp7r\/bOqQPz+edG9Ur3R8Jz4sa49ygg7NcaKjuZE1pQOHLwVB+z6+Q2WtDJrxRouuHxCcCJX62wlv7TfyOovaUokfBVGuNejGcePz5mxsRle7NHm1ZmygAYfsfZ4s+PxGnrNtl5Lw6sJwncdIGZleOqqDbHmqf1I063YdwHvVOhaoElofDKRzHaT5e\/3fbjhdd2Qj\/QuqISfhCtNthZrOo2v0\/ufB8+W+roDDkPwZgHmyAA2CXOdnVJRqzMxKyy40HcBFwAN4uVqpCnTg1uYtFvbQuRaIubXroS\/7JMGxTOZJoQhkXwFyupIyvIV5ZNoWuNVe2LF6BLqiSdlZMJy5eyLuGk5MeeGmsm2gwpQ6Ip6i+idzxqUfD8yRVuw\/3PVP773g0sQBWRvgexb8MlioR92\/PyiRVAsRgyAkCZHI476nHEG50K96IsWQg18DEzjZoyDpTGOh8QV\/EGVXdO\/gtBHfS7TDIqj\/Z\/\/8AqZ\/TAY4YzkLSe4ouV9C70EYtMR1FRHOaqRAUFGeGlyWNAaegXELlFV9SsxO4vfANsFoh+QAhlhB5Ueg\/g6+yVBD+heJTLlMhiP8wIdu\/wLHh83WkQ5VHU8q1lMBDAs6E5gqWgVf12kWMEog1RwnpelD7yEhRg64qsWv+wPvDodejdq1v2G6Eqrdv4+nJjNzm5rAA2qYCDcPugZ7phCVbw1sxyrmCggcDD\/EC1kHBOJYnAFgt9jzuB4bT\/gsHl3BEwNvcUKWU8hcXPerdiqTDmWdu+RjTAw8OYwBwDjfNVL6WuYt9PR6NvjjV3FS6QVof1Rl5qK0aNiy1Hems9pS7G1wWUPEgISKFzkp2rpd+Tgf0dREtb9BPYH5buoqlPfM9EfbpwW7OmFw+XAN3OEq2b0F7IEqKZV8kBt8bZcJHUOUQDho9ZioneuqfroTb1nbObu6a96CaqkomDVniuP8A9pFdpijjqmZlcX7AvN6nsGTTfF+HGDSXc4JmKxo64owZBv9o0u9i9SBKnO4\/eFAx4W1RdT5w9bnQURi\/r3RkwOIZZIDaeKwi2VH0GtAXt2JRSF5xI49pq+kVGzIpsJeE3\/POGqZcZYFd8V7aREmmE1ZYUs0MBBKg5LkINJKF4nEQLAfWTt8wcXR5yypvEe78V2zVKTTTaUN\/NmakQOYwjCGqsZvxLkffzHL3jOO3grBHrQC3+CIDTTKnG7bg5xvMvA+NEK3yVVaZlls0xOvy02l0dp7GnJkiMeSNCf\/p0PgETVND9AtP25p7X2VJCA9ZGQL7yXv+dpWoT7\/nFvli97ISN7CF0LEnN2ETV1xDjChhXOGYYwwSkd7FRyOAstjzlJR92p+VKZXhgvmmTiATLqjqZkbbV2coF91s6J4jUPnW+cVflMf1KkqQFuhOgBWZYa0W4ojwJ\/wXBRjceNTziHz5GhHtjEMKQJDgs\/WLLWgRPaylQEEjhLOib\/9VuVLBStZBr6Dmr2YxMYkhn7muBaMb5KuH+P+MDxxJ3cIdoDQg0mG3Mwn1K7UN4b4ssFS0Qtg3vtk0ny\/Fvf2oyU12GRsgpB2Jj1EtLYUnxtnYSmDxGnbT8JGZjGcn6ldr7t2sNFLiVkUr\/VLP5J0sAQBiGZIeeoGgYHXV\/0fxEJqUcZC3u+fXkAuHbeoUqR7bIVT0ngU\/q05LhnywQiB0n4BQjzfEfrtYoigdLGSodh0YFlqEnakOolh5MI\/9nPyQ++bfZIDJ40yzyNkaZnVtOJLKtgZXn6Wwk45tC7JQxc3xuhV80zBdKRtiE3SxSG00\/Ns5wQ+zQqvGZk0Ps+RxEwACIvJ","iv":"c56bced029484a088ef432d6ae1efdc3","s":"bc9a75bddc594872"}
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