Marketing
June 22, 2021
Louis Vuitton experienced a 46 percent year-over-year brand value increase. Image credit: Louis Vuitton
By Katie Tamola
After a year of meaningful collaborations and transparent social efforts, luxury labels such as Louis Vuitton and Dior continue to grow their brand value.
{"ct":"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","iv":"80f673d37affab782477d7bb2aed17d3","s":"2b6c48ff359c1436"}
Share your thoughts. Click here