JW Marriott, Flamingo Estate roll out new wellness experiences

May 24, 2024

Fragrances, flavors and echoes characterize the new drop. Image credit: JW Marriott New sensorial experiences and an accompanying product collection are launching worldwide as part of the global partnership. Image credit: JW Marriott

By Luxury Daily News Service

Luxury hotel brand JW Marriott Hotels & Resorts is creating more ways to enjoy its high-end stays.

Announcing a global partnership with luxury lifestyle company Flamingo Estate, the Marriott International-owned hospitality name is rolling out new sensorial experiences worldwide. An accompanying product collection will also hit retail displays at select properties including JW Marriott Dallas Arts District, JW Marriott Hotel Mexico City Polanco, JW Marriott Hotel Madrid and JW Marriott Bengaluru Prestige Golfshire Resort & Spa.

“Together, JW Marriott and Flamingo Estate are reimagining luxury hospitality by cultivating a fusion of elegance and sensorial experiences that deeply resonate with travelers seeking to elevate their path of well-being,” said Bruce Rohr, vice president and global brand leader at JW Marriott, in a statement.

“JW Marriott and Flamingo Estate have strong commonality between their guiding principles which makes this collaboration a natural, well-balanced, and symbiotic fit,” Mr. Rohr said. “JW Marriott is dedicated to curating an atmosphere that allows our guests to be present in the mind, body, and spirit.”

Taste, touch, feel
Two products complete JW Marriott's collaboration with Flamingo Estate.

The first, a co-branded smell titled “Expansion,” is an 8-ounce candle inspired by the JW Gardens present on-location at the hotel brand’s properties. It takes on notes of the holy basil plant, natural woods, rosemary and lotus flowers.

Tapping into taste, the second is California Wildflower Honey: a “sweet nectar” uplifted with flavors drawn from holy basil and bergamot. The release is said to help reduce stress.

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Expansion retails for $65, and Flamingo Estate’s signature honey is $35 for an 8.5-ounce bottle. Both are sold on-site and can also be found on CuratedbyJW.com, the ecommerce platform exclusively available to consumers in the United States and Canada.

The sensory items are meant to be paired with a sonic offering: the partners have created four playlists to set the energy and feel of the room, depending on the time of day. “Aurora” plays in the morning, “Sun” during the day, “Dusk” starts the transition into the evening hours and “Moon” is meant to soothe guests during the nighttime.

From now on, the songs will play in lobbies throughout the JW Marriott portfolio. They are also available for listening access on the Flamingo Estate’s Spotify page.

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A bespoke pop-up remains open inside JW Marriott Essex House New York through June 14 as part of the global partnership. The Suite Shop offers the Expansion Candle, California Wildflower Honey and various other products from the luxury lifestyle company’s catalog.

“We both believe in real hospitality, and it's at the heart of what we do,” said Richard Christiansen, founder of Flamingo Estate, in a statement.

“The rare art of making someone feel loved and cared for,” Mr. Christiansen said. “This is communicated through all these senses, but especially taste, touch, and smell, which is why we are excited to collaborate with JW Marriott.”

The hospitality name isn’t the only one currently working with Flamingo Estate — fixtures maker Kohler launched a campaign with the lifestyle brand earlier this month (see story)

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JW Marriott, Flamingo Estate roll out new wellness experiences

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