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Apparel and accessories

John Varvatos partners with CRM leader to streamline shopping journey

September 11, 2019

John Varvatos is looking to improve its omnichannel strategy. Image credit: John Varvatos

 

By Staff reports

U.S. menswear label John Varvatos is ramping up its omnichannel efforts by partnering with a leading CRM company to enhance its digital properties in the vein of the brand’s physical retail experience.

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