Fragrance and personal care
August 31, 2023
Through sensorial marketing, the house is bringing consumers a little closer to the season of the equinox in the United Kingdom. Image credit: Jo Malone London
By Emily Iris Degn
British luxury fragrance brand Jo Malone is celebrating a fruit native to its homeland just as it comes into season.
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","iv":"278c68c12801b6c5a8232cb0b2eb3911","s":"e024a061e522668b"}
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