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Internet

Jimmy Choo reinvents photo sharing via branded microsite

May 7, 2012

 

By Tricia Carr

Choo 24:7 Stylemaker user photo
Footwear label Jimmy Choo is calling on consumers to shape a user-curated fashion Web site named after its Choo 24:7 collection that may position the brand as a go-to style resource.

The Choo 24:7 microsite presents a collection of user-submitted photos from select international cities such as New York, London, Beijing and Tokyo. The site is asking consumers to sign up or link a Facebook account to post personal style photographs, which could strengthen its database used for future email and social media marketing.

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  1. Gucci presents summer product refresh
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  5. Luxury Unfiltered: The true cost of cutting luxury prices
  6. Dior goes for gold with flashy J'adore campaign
  7. 65pc of consumers want fashion brands to commit to CSR: report
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