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Internet

Jimmy Choo reinvents photo sharing via branded microsite

May 7, 2012

 

By Tricia Carr

Choo 24:7 Stylemaker user photo
Footwear label Jimmy Choo is calling on consumers to shape a user-curated fashion Web site named after its Choo 24:7 collection that may position the brand as a go-to style resource.

The Choo 24:7 microsite presents a collection of user-submitted photos from select international cities such as New York, London, Beijing and Tokyo. The site is asking consumers to sign up or link a Facebook account to post personal style photographs, which could strengthen its database used for future email and social media marketing.

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  1. Vestiaire Collective partners with influencers to combat fast fashion
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  4. Capri Holdings, Tapestry abandon plan to merge
  5. Burberry overhauls strategy amid rocky interim results
  6. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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  9. In Geneva, Christie’s records new high with Aga Khan emerald
  10. IWC Schaffhausen wins top prize at Grand Prix D’Horlogerie de Genève 2024
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